Opinions Paul Harris, CFA
Coca-Cola CompanyKOBUYAug 29, 2013
Paul Harris, CFAStock price when the opinion was issued
As of Jun 04, 2026. Market Open.
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The only consumer staples he owns are COST and KO. Growth is explosive on 0 calorie drinks. Still growing, capital light, smart operators.
Barry SchwartzSeems to be consolidating at this point. Good news is that underlying trend has basically been positive, seeing nice higher lows. But we're also seeing resistance around $72.50 where it just doesn't want to get through. Nice ascending triangle forming, but hard to say which way it's going to break from here.
Still upside of about 15%. Unmatched global reach. Business continues to grow steadily, strong demand in key markets across the globe. Big pricing power is a huge advantage. Fundamentals: 9/10.
Brianne GardnerIs the gold standard of beverages with a reach into 200 countries. Revenue grew 5% last quarter and volumes are improving again. They have pricing power. Margins are resilient. EPS should grow 7-9% in 2025. Trades at 22x forward PE is stable, paying a 3% dividend. Sees 195 upside.
Brianne Gardner
Operates in a cola duopoly with PEP. He likes market leaders like these that have little to no direct competition. That being said, it's a lot harder these days with consumer brands to establish a brand and build a moat. Today he could launch a cola company online, using Instagram and FB, with very little cost and effort, and with luck it could even go viral. Brands will have a tough time.
Very strong, well-established brand. He owns FEVR, take a look at that one.
Brand strength, pricing power, geographic diversification. Big potential expansion in coffee. Really gets local culture. Chart shows a bit of resistance at this level, and we want to see it get through that. Whole chart is decent. Down less than the market these last few days. Beverage sector is pretty defensive and predictable. Metrics look pretty good. Yield is 2.82%.
(Analysts’ price target is $75.38)
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Premium contentThe Coca-Cola Co is the nonalcoholic beverage company, which engages in the manufacture, market, and sale of non-alcoholic beverages which include sparkling soft drinks, water, enhanced water and sports drinks, juice, dairy and plant-based beverages, tea and coffee and energy drinks. Its brands include Coca-Cola, Diet Coke, Coca-Cola Zero, Fanta, Sprite, Minute Maid, Georgia, Powerade, Del Valle, Schweppes, Aquarius, Minute Maid Pulpy, Dasani, Simply, Glaceau Vitaminwater, Bonaqua, Gold Peak, Fuze Tea, Glaceau Smartwater, and Ice Dew. It operates through the following segments: Europe, Middle East and Africa, Latin America, North America, Asia Pacific, Bottling Investments and Global Ventures. The company was founded by Asa Griggs Candler in 1886 and is headquartered in Atlanta, GA. Social media mentions are up 700% in the past 24h.
Demand is resilient despite industry challenges. They introduced new packaging, the 12-oz slim cans. Is trading below its 50-day moving averages, and nearing its 200. A great entry point. It scores 8/10 fundamentally. She see 15% upside.
(Analysts’ price target is $74.32)Brianne Gardner
Premium contentThe Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Social media mentions are up 67% in the past 24h.
Trades at about 18X earnings with a 3% yield. Has pulled off because they had some issues with input costs which hurt margins. Margins are stabilizing now so that is going to be better. This is an incredible brand name. Have 17% of the carbonated market in the US and 22% in the developing world. The key to this story is really the emerging markets which has a huge upside. Have done a good job of diversifying their product mix. $46 in 12 months is a reasonable expectation.