NYSE:HSY

Hershey Foods Corp (HSY)

178.12
+0.45 (0.25%)
as of Aug 4, 2026, 4:30:50 pm Market Open.
43 watching
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Investor Insights
star iconAug 3, 2026, 12:00 am

This summary was created by AI, based on 3 opinions in the last 12 months.

Hershey Foods Corp (HSY-N) has faced a challenging time over the past few years, with issues such as shrinkflation and weakened volumes impacting its stock performance. Despite overcoming some of these pressures, including the adverse effects of high cocoa prices and the influence of weight-loss drugs on the packaged food industry, the consensus suggests that while the worst may be behind the company, uncertainty remains. The recent leadership change to a CEO with extensive experience at Pepsico may bring positive changes, yet the company's cautious earnings forecast indicates a prudent approach amidst market volatility. Analysts have observed potential stabilization in stock performance, underlined by positive adjustments in sales growth, although concerns about high valuation at a PE ratio of 28 and a slow Hallowe'en season linger. Overall, while the stock shows signs of strength, particularly in technical analysis, the mixed financial signals warrant a focused observation of its trajectory.

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Consensus
Cautious
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Valuation
Overvalued
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WATCH

Unsure on direction of stock. Strong decline lately. Might be a good time to buy given small rebound in stock price. 

TOP PICK

Halloween is the core selling season. Largest chocolate producer in NA. 45% dominant share in chocolate, 30+% in general confectionery. Small, but fast-growing, salty snacks business. Small business selling into both EMs and developed markets. 

Best-in-class operating margins, 10 points above peers. 26% ROIC at 3x its cost of capital, leading all peers. Best ESG rating. Pullback due to price increases and volume declines. Trades at 20x earnings vs. long-term average of 24x. Yield is 2.35%.

(Analysts’ price target is $252.05)
HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

HSY is a mature consumer staple name and is now trading at 23x times' Forward P/E (historical averages range from 19x to 27x). HSY’s volume growth is largely mature, however, the company has decent pricing power, which helped drive revenue growth by double-digits in the last two years. The balance sheet is okay, with net debt of $4.5B and the net debt/EBITDA is now at 1.7x. Going forward revenue growth would be around 5% on average over the next few years. HSY also has consistently raised dividends and done share buybacks which we like.

Overall, stable, resilient businesses but not cheap, we think it is ok but have a hard time getting excited about a sub-5% grower (in a normal environment) trading at 23X forward earnings.
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BUY

The CEO turned it around and just reported an amazing quarter. Continue to own it.

BUY
Run by a smart CEO. Is up 1% in the past month.
BUY ON WEAKNESS
It was a dog for a long time, never an earnings story, a take-over target. The new CEO has turned it around since 2017 to grow the business and extend the brands (i.e. zero-sugar products). She boosted cash flow and rewarded shareholders. She made fine acquisitions that paid off during the Covid lockdowns when people were snacking a lot. Buy on the next inflation scare. They have pricing power.
BUY
He owns it because they dominate in every category: pricing and balance sheet (1.5x debt-to-EBITDA). A great franchise.
DON'T BUY
No catalyst to rise. Not exciting. It's supposed to grow earnings and sales around 5% in 2022, and trades at 24x and pays a 2% dividend. A good chart for a break-out, but he still doesn't care for ir.
PAST TOP PICK
(A Top Pick Sep 12/18, Up 46%) 7% earnings growth rate. You pay a premium, as we're in late cycle. 2% dividend, low beta. Dominance in US confectionery space. Starting to diversify. Still room to grow, especially as money is rotating to more defensive plays.
TOP PICK

Global leader with over 80 brands. A lot of revenues are inside NA and US, so tariffs are not a worry. Last earnings topped estimates. A defensive growth name as we get late in the cycle. Price recently pushed above 200-day moving average, which is encouraging. Pretty decent valuation for a consumer staple. Yield is 2.7%. (Analysts’ price target is $98.33.)

COMMENT

This was trapped in never-never land, but is starting to become a little bit more favourable. The chart is pretty volatile looking. The stock is trying to move up, but in a choppy way. If you want to continue to own this, you have to accept the fact that this can deliver a 15% haircut in a short period.

COMMENT

An interesting company from the perspective of having had some good returns. They’ve done a lot of work on cleaning up the costs side. However, this is a sector that he is not a big fan of. If you own, it is a name you should be happy that you have done well with, but you could now comfortably move on to a sector, like tech, that has better prospects looking forward.

DON'T BUY

There has been a slowing in earnings on the US side. A big part of this is the shifting of consumers’ preference to a healthier lifestyle and eating habits. They have also made a bet on China’s growth moving forward, to the point where they have actually created the Asian Innovation Centre, where they look to customize sweets for the Chinese market. The bad news is that it hasn’t worked yet. Inventories have built and when you have high inventories, you need to cut prices. Pays about 2.5% dividend yield.

TOP PICK
Stock has been beaten up and company has been mismanaged with a horrible chart. But it has food defensive characteristics with not a lot of private label company competition. Expectations are low for unit volumes so all they have to do is beat a little bit.
COMMENT
Currently looking at this one. Great company, great business model and is at a sale price. Having executional problems and he is not sure it is attractive enough at these prices.
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