Kevin Simpson Apple Inc AAPL-Q BUY Jul 18, 2025

It's been moving up the last 5 days and has momentum. But the fundamentals remain flat--flat revenues and earnings. He prefers companies that have great fundamentals and are truly undervalued.

Recently sold it from his fund, but this morning bought it for himself because of positioning and momentum. You must buy this today. Revenue growth has flattened though, and Apple's weighting in the market is a problem because Apple is so large. A lot of people, on this news, will now buy this stock. Also, since early April, the stock has been resilient.

Tom Cook and Jensen Huang have to be diplomats now to deal with Trump and his tariffs, or they will have a China problem. Apple is trying to stay out of the ire of Trump. The street has been negative on Apple, asking what they're doing in AI, but the street hasn't changed its price targets.

Of all the Mag 7's, this one has to buy parts and assemble phones. iPhone improvements have been fewer and fewer over time. Behind on AI. Will remain a great company, just got overvalued. Making moves to turn things around. Upside from here, but he wouldn't buy this over Mag 7 peers. See his Top Picks.

AI is an important piece, but not the only one for a company like this. Terrific cashflow, cash reserves. Strength in the balance sheet speaks for itself. Some of the results this week are conducive to higher returns going forward and, in turn, a higher stock price. Making investments in US, so US government no longer looking to punish them.

Has broken above 200-day MA today, which is one positive technical signal.

He bought even more because of the stock's momentum. Momentum is crucial in today's market. Plus, Apple has such a dominant, huge market cap--portfolio managers underweighted this earlier this year, but are not rebuilding positions in Apple quickly.

12-month price target of $258. One of his Top Picks last time around. Many horses in the race, and you know they're going to do something on the AI side. May do something with TSLA and Grok. Hold on. If it gets above $250, start writing some calls.

Not in his fund, but in a lot of separately managed accounts.

The tariffs don't change the long-term strategy of owning Apple. Its valuation is smack in the middle of its range of recent years, neither cheap nor expensive. You can start building a position now and take your time adding more.

Is adding to his position, being underweight. He wants to buy more at $190-195, but today's tariff report produced enough negativity (down over 2%) to add shares. Apple can hold its ground in a sideways/down market. There are many questions about tariffs going forward. Today was the first of three tranches of buying.

The CEO is open to M&A activity with $113 billion worth of cash while their $100 billion share buyback has been in autopilot the last few years. Investors like the idea of Apple potentially buying a company to lead in the AI race. The earnings and revenue growth, sales in China and services sales were all good. The big story is the M&A potential.