Keith RichardsSPDR Consumer Staples ETFXLPTOP PICKApr 15, 2014

Will continue to hold. Likes direction of chart. Consumer staples do well regardless of direction of economy. Believes still upside left in stock. 

Has moved out of J&J into  this product. Believes fundamentals good for consumer staples. Chart indicating a bounce off the low. Chart indicating room to grow. Would recommend investing. 

Rising interest rates have hurt all sectors except tech. Staples didn't find relief. Rather, investors stayed in tech and didn't buy staples. XLP's chart has been rangebound for the last 2 years, but he expects a bounce because investors this time of year barbell their portfolios to reduce risk.

We'll continue to see the consumer transition away from discretionary to staples. And there will be brand power in staples.

Boring is good and now is not a good time to hold a lot of beta. It's rangebound with a $78 ceiling. Staples do okay in the summer. Will sell it in the fall.

Owning staples is good for a volatile market. This ETF holds classic staples, is coming off a sideways range, and is a good place to hold money through the summer and also for recessionary times and lower markets. There are no big gains or losses but it is predictable and he knows where to sell it since he has traded it many many times. Familiarity with trading the same stocks frequently is important. It is also very liquid.

Consumer staples, a.k.a., "boring business" models performing well.
Current price is demanding a premium, but investors willing to pay.
Excellent way to get exposure to consumer staples.
Good time of the year to buy "defensive names".

He expects a recession later this year, so you want to own consumer staples, things that people need to get them through a recession. These stocks have solid balance sheets and pay good dividends.