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Opinions Mike Vinokur, CFA, CMT, and CFP
Visa Inc.VDON'T BUYJan 26, 2026
Stock price when the opinion was issued
As of Jun 12, 2026. Market Open.
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Premium contentWe reiterate V as a TOP PICK. With a commanding ROE of 65%, it holds a dominant position in the personal credit realm. We like that cash reserves continue to grow, while shares are aggressively bought back (albeit with a little more debt). Revenues are growing by 15% annually over the past five years as the dividend has doubled over that same time. We recommend maintaining a stop at $295, looking to achieve $383 -- upside potential of 18%. Yield 0.8%
(Analysts’ price target is $400.46)
Digital payments are not going away. When it goes on sale, usually a mistake not to buy and then just sit back and wait. He's owned it personally for 17-18 years, probably his best investment.
Darren SissonsAn unassailable fortress for a long time. Fintech and card companies have been weak, with concerns about disruptive digital payment systems. Near-term uncertainty about long-term profitability.
Pretty dominant position. Still trading above long-term moving average. Lagging in this market. Not well inflation-protected. Put your focus elsewhere.
He owns Mastercard but not Visa. However they are both crown jewels in the market and good to buy. The rise in Agentic commerce and digital currency could be a concern but they have strategies o deal with it. The valuation has come down with multiple compressions.
Jamie Murray Continually increases number of transactions. Beneficiary of modest inflation (hyper-inflation causes less spending), as it gets paid on the dollars spent. Very attractive multiple ~24x PE (historically it's ~30x). Yield is 0.81%.
(Analysts’ price target is $402.83)
Gordon ReidHe's out. Momentum has broken. Price is now below 200-day MA, and that's rolling over. Secular growth drivers are still there, for about 14% earnings growth at 23x PE. But it's more about valuation right now. If you think of it as technology, investors are seeing a lot more exciting names out there.
When technicals improve, he'd look at it again.
They reported a strong quarter with 9% volume growth. People are spending. Even if prices rise, Visa still makes money. Other areas are growing and amount to 30%, such as merchants hiring Visa to do marketing services cybersecurity fraud prevention. Also, there's room to expand to many parts of the world still using cash.
(Analysts’ price target is $403.54)
Christine PooleOwns this instead of MA because of the broader offering (including Europe). Net beneficiary of inflation. A category to buy on weakness, but only as it applies to V and MA for their quality (he doesn't like any of the others).
Buybacks, dividend increases, solid performer.
Darren SissonsPremium contentFollowing recently reported earnings growth of EPS of 28%, we reiterate V as a TOP PICK. The growth exceeded analyst expectations calling for under 10% growth. Cash reserves are growing, while shares are bought back. Management sees continued growth in consumer travel expenditures, valued added services, and investment in stablecoin infrastructure offering continued success. It trades at 26x earnings and supports a robust 65% ROE. We recommend trailing up the stop (from $285) to $295, looking to achieve $399 -- upside potential of 23%. Yield 0.8%
(Analysts’ price target is $399.46)Still one of the cleanest business models in global markets, and one of the most powerful. No credit risk; simply sits at the centre of global commerce and collect fees on each transaction. Still in a shift from cash to digital payments.
Double-digit revenue growth, earnings ahead of expectations, continued resilience in consumer spending. Even in this time of uncertain economic risk, payment volumes remain strong and that highlights its durable business model.
High-quality compounder, scale, pricing power, long runway for growth. Ranks 10/10 on fundamentals. Yield is 0.81%.
Brianne GardnerGrows revenue at 12% clip, and EPS faster than that. Unlevered balance sheet. Trading at 10-year low on valuation. Despite perceived threats, every right to win in the agentic world.
At worst it will be AI-neutral, at best AI will be incremental to the runway. As movement of $$ increases, Visa tends to get paid. There is real risk from the interbank clearing system, but there's no better place than Visa if you want credentials and high levels of trust. Yield is 0.85%.
Dan RohintonTheory is that with agentic AI, we don't need V for payment rails anymore. For the past decade, has grown at 10-11% on revenue and that's expected to continue. Trading at a discount to its history, yet business is as robust as ever. Long-term hold. Yield is 0.90%.
(Analysts’ price target is $403.34)Dan RohintonOne of two dominant players in the space. Considered more international. Credit card companies actually make a vast amount of $$ on the foreign exchange for transactions.
Brendan Caldwell
First-rate operation. As a value investor, not attracted to it simply because of the multiple (always high). Not surprised by recent flat performance -- it could just be stock price catching up to the multiple. As earnings grow, you may eventually get a margin of safety.
As global economy and GDP increase, and as inflation keeps at its clip, the nominal value of sales will go up. That will benefit a company like Visa. People will be spending more $$, and Visa takes a percentage of every dollar.
Concerns on earnings and its moat. Wondering if some erosion in the moat to fintech competitors (slowly now, but accelerating). So high PE may no longer be justified.