Stock price when the opinion was issued
Convertibles? First of all, these are convertible into the equity of the company sold you want to have a good company. You also want a conversion premium that is not too expensive. In this case, these bonds have a conversion premium of over 80%. You advantage is about 3% per year which means it will be a long time before the premium is ever paid off and they mature in 2016.
(A Top Pick March 5/12. Down 17.41%.) Oil/gas services have just kind of gone sideways over that period. ROE is still high. You just have to be patient. There is a bit is cyclicality.