SoFi Technologies (SOFI) Buy, Sell or Hold

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SoFi Technologies (SOFI)

14.46

-0.16 (1.06%)

as of Oct 26, 2026, 8:00:00 pm Market Closed.

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DON'T BUY

Are struggling with interest rates going up faster than they expected.

BUY

It's bottoming. The SPAC money is out. An interesting bank and is building. Now is the time to buy.

BUY

The CEO is doing a good job and shares are cheap enough to buy.

DON'T BUY

It can't catch a break. He was wrong--he thought it would not fall below $9. It fell down to $7.50.

BUY

It's been beaten down too much. It should at $14-15. Buy this and put it away.

DON'T BUY

Won't be profitable for quite some time. When a stock plummets so quickly, there's an army of sellers just waiting to get their money back. Unless your horizon is really long, not a place for new money until technical picture improves.

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TOP PICK

Announced the acquisition of a bank charter, giving them access to cheaper financing. Jim Cramer gave several BUY signals over the past few weeks. Social media mentions are up 37% over the last 24h.

BUY

It just cleared regulatory hurdle to become a chartered bank holding company. Shares soared today. They can now access cheaper financing. However, tech stocks are still way down from November highs during the current sell-off. There's a lot more upside to come.

BUY ON WEAKNESS

It's bottomed out, because they got rid of all those insider sellers. At current $14 levels, this is a buy.

BUY

Allan Tong’s Discover Picks SoFi has obtained a banking license, so it’s drifting towards the model of a traditional bank. That may reassure some investors who were turned off by the company going public via the hated SPACs. Cramer believes SoFi is taking off from $20, and Wall Street agrees with a price target of $24.58 or 26% upside, based on five buys and one hold, including new calls initiated by Morgan Stanley and Jeffries. Because SoFi is such a new stock, there are scant fundamentals or comps to analyze the stock. If you can hang onto the stock’s wild swings (and there have been some gut-wrenching dives), then try SoFi. Read 3 Long Term Growth Stocks for our full analysis.

BUY

They're close to a traditional bank with debit and credit cards and are even selling insurance. It's on its way to getting a banking charter. But the stock has been a dog, mired in student loans and they went public via the hated SPACs. It's up 20% this month after MS called a buy rating, but down $10 for the year.

BUY

It saw an analyst upgrade today. He believes in Sofi (as does Cathy Wood). This will move as fast as the fast-growth names, more than JPMorgan, for example. Sofi doesn't face any regulator hair unlikes its peers. He targets $25 in 2022.

BUY

This will breakout from $20. There's been a lot of activity in the debt market, a tailwind. They just announced a president for Sofi Bank, gives a little corporate confidence. Stong fundamentals and technicals. He targets deep into the $20s.

WAIT

Wait until things cool down in China (Evergrande) before you pull the trigger. Don't buy or add shares yet. Then again, sell at $13.

BUY

Long-term, he likes it. They're about to report. The CEO is doing a terrific job.

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SoFi Technologies (SOFI)