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NYSE:DECK

Deckers Outdoor Corp. (DECK)

88.74
-3.34 (3.63%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
26 watching
0
Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Experts have mixed feelings about Deckers Outdoor Corp. (DECK-N) as they evaluate the stock's current position amidst various challenges. One analyst notes that the stock has dropped significantly, down 31% since it was a top pick, leading to an exit from the investment due to unclear growth catalysts, primarily relying on one brand name. Tariff concerns have also contributed to a 49% decline in 2025, further complicating the company's growth outlook following the slowdown of its key brand, Hoka. The sentiment is cautious, with a recommendation to take partial profits as the stock is down 35% in the last six months, despite its price-to-earnings ratio indicating that most of the pain may already be factored in. Overall, while there is potential for recovery, the momentum remains lackluster compared to competitors like Nike.

consensus icon
Consensus
Bearish
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Valuation
Fair Value
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Similar
Niki, NKE
PAST TOP PICK
(A Top Pick Feb 06/25, Down 31%)

Exited in October, putting capital into names with clearer catalysts. Growth expectations really reset, with just one brand name carrying the ball and high expectations. 

Chart's interesting now. Stock's sitting right at the 200-week MA -- often a very strong support line for higher-quality names. He'd watch it.

DON'T BUY

Fell 49% in 2025. It never recovered from tariff worries. The company's growth engine, Hoka, has slowed in recent quarters. Trades at 16x PE, so most of the pain has been baked in.

DON'T BUY

Their momentum is still not that good. Prefers Nike.

PARTIAL SELL

If you have gains, take half of the table. Their last quarter was bad and he's wondering what's going on there. Is down 35% in the last 6 months. He'd like to believe it will bounce.

BUY

It peaked last January at $224 after rallying in 2024, and has been downhill this year. At first, the problem was the Hoka brand's slowing growth. But they reported an excellent quarter last week. It beat top and bottom line, though expectations were very low, including 20% revenue growth YOY. Key was the international wholesale business rising 30% YOY. Also, UGG boasted 19% revenue growth YOY and gained market share. The tariff overhang ended when a trade deal with Vietnam was struck, albeit at a 20% tariff what till cost Deckers $110 million. Trades at only under 18x PE. Cheap.

BUY ON WEAKNESS
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

EPS of $1.00 beat estimates of 59c; revenue of $1.02B beat estimates of $1.00B. EBITDA of $215M beat estimates of $127.1M. But DECK provided a weak next-quarter forecasts and declined to provide a full-year forecast due to economic/tariff uncertainty. Deckers' fiscal 1Q sales view for 7.8-10.3% growth could still prove conservative given better-than-expected 4Q results, with sales up by mid-single digits on stronger performance at Ugg. Any upside hinges on Hoka momentum persisting globally and reaccelerating in the US. Hoka is forecast to rise by low-double digits, with Clifton 10 and Bondi 9 launches driving demand, while Ugg's spring styles and growing men's traction could support mid-single-digit brand gains. Gross margin rose 50 bps in 4Q amid higher levels of full-price selling for Ugg, yet persistent freight headwinds, channel mix shifts and higher promotions may weigh on 1Q margin. That, coupled with tariff impacts, could drag gross margin down 250 bps in 1Q. Pricing and cost actions to mitigate pressure may begin to aid margin in 2H. The big decline on Friday brings the year to -50%, and valuation to 16X earnings. Cash flow remains good. It has a strong balance sheet. We would be getting more interested here into any more declines.
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BUY

They report Thursday. In the shoe business, Skechers got a bid to go private, On Holdings delivered a super quarter, and Dick's Sporting Goods paid nearly twice the price to buy Foot Locker. Deckers are excellent operators. Their last quarter disappointed, partly because one of their brands ran out of inventory. He doesn't expect another weak quarter. Buy ahead of their report.

BUY

He just bought it. Is -40% this year while operation income remains strong. He always buys consumer discretionary when everyone hates it, like now. 

WEAK BUY

Shares slid 20% after reporting last month, despite a big top and bottom line beat, but issued weak quarterly guidance due to weird inventory issues. Shares have fallen even lower since then or -45% since that report. This may be worth buying on weakness. Much prefers ON.

TOP PICK

Leading footwear and apparel, founded 1973. Explosive growth in running shoes segment. Highly profitable lifestyle brand UGG boots. Very disciplined inventory management. 

Direct-to-consumer channel very strong and driving margin expansion. Global demand for premium footwear is rising, this name can capture that market share. Robust balance sheet, good management execution. Sees ~15% earnings growth. 

Short-term comments and guidance caused stock to drop to the 200-day MA, but he's not worried longer term. Good chance to buy a quality name. No dividend.

(Analysts’ price target is $220.72)
BUY ON WEAKNESS

They just reported Q3: the largest and most profitable in history, beating sales, all-time high gross margins of 60%, and a strong EPS beat. Their brands did well, like Hoka up 23.7%. But then management gave a disappointing forecast for this quarter only 1% revenue growth (11% previously) with Ugg sales to decline and earnings -55% YOY. The strong momentum they had will end, disappointing the street. The stock was priced for perfection. Problem was that Ugg sold so well over holidays that this brand is now sold out. Also, Hoka's growth is slowing; Hoka is a big reason why people own these shares, but such growth expectations are too high. Sales of Hoka should normalize after they restock. Plus, the company has several big launches coming, and have $2.2 billion in cash and zero debt.

BUY

He bought this May 1, and up 52%. It's still cheap. Trends look favourable over the holiday season. Hold until at least May 2025.

BUY

Because of today's strong jobs report, people will buy DECK's products into the holiday season.

BUY

In consumer discretionary companies, the state of the consumer isn't necessarily the most important factor. Remember what DECK bought a company 10 years ago for $1 million and this company did $1.8 billion in sales over the least 4 quarters.

DON'T BUY

These outdoors stocks are fashion, and DECK has a shelf life of another year.

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Deckers Outdoor Corp. (DECK) Frequently Asked Questions

What is Deckers Outdoor Corp. stock symbol?

Deckers Outdoor Corp. is a American stock, trading under the symbol DECK (previously DECK-N on Stockchase) on the New York Stock Exchange (DECK). It is usually referred to as NYSE:DECK or DECK

Is Deckers Outdoor Corp. a buy or a sell?

In the last year, 4 stock analysts issued a Buy, Sell, or Hold rating on DECK (previously DECK-N on Stockchase). 1 analyst recommended to BUY and 3 analysts recommended to SELL the stock. The latest stock analyst rating is PAST TOP PICK. Read the latest stock experts' ratings for Deckers Outdoor Corp..

Is Deckers Outdoor Corp. a good investment or a top pick?

Deckers Outdoor Corp. was recommended as a Top Pick by Stan Wong on 2026-02-12. Read the latest stock experts ratings for Deckers Outdoor Corp..

Why is Deckers Outdoor Corp. stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Deckers Outdoor Corp..

Is Deckers Outdoor Corp. worth watching?

Deckers Outdoor Corp. is followed by 26 investors on Stockchase and is a trending stock that is worth watching.

What is Deckers Outdoor Corp. stock price?

On 2026-08-25, Deckers Outdoor Corp. (DECK) stock closed at a price of $88.74.

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2(4)
Based on 4 expert opinions: 1 buy 0 hold 3 sell