NYSE:CLX

Clorox Company (CLX)

95.53
-1.20 (1.24%)
as of Jul 31, 2026, 8:00:00 pm Market Open.
77 watching
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Investor Insights
star iconAug 2, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

The Clorox Company (CLX-N) is experiencing mixed perceptions among experts, highlighting its status as a dividend aristocrat with a notable 5% yield amid a PE ratio of 17x. While some view it as a solid investment due to its historical dividend growth and a current valuation lower than its historic range, others mention its significant decline of over 30% this year, raising concerns about its market perception. Analysts note that Clorox's performance is closely tied to oil prices, with a shift in consumer behavior affecting demand for name brand products amid inflation worries. The company's upcoming earnings report is anticipated as it faces a critical market environment where consumer packaged goods are under scrutiny.

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Consensus
Cautious
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Valuation
Undervalued
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KMB
DON'T BUY

The Fair Market Value is 41% below the current price. It is currently trading at the Price to Book of 25X. This stock is simply not investment grade anymore.

HOLD

In a higher interest rate environment, you are starting to see opportunities for different kinds of returns. This is a very safe stock and grows slowly. Increases its dividend regularity. At this price, it is a little rich.

COMMENT

This has done well and they’ve had some positive earnings revisions. In the “staples” category it has a few things going right for it. It is a higher payor, so you get a nice dividend. Earnings growth should be in the high to mid single digits. The catch is, any valuation is quite rich. It’s come off a little since the peak, but staples, as a whole, is trading expensive. Interest rates going higher will put pressure on the stock.

BUY
You can’t go wrong. Canadian market has moved but US has not moved yet.
BUY
Has been performing quite well recently because of some improving revenue lines. Expects next year, 2nd quarter, to grow their revenues by 30%. P/E multiple is about 20 X, so not expensive. Should be a good solid performer.
TOP PICK
May be the subject of some corporate restructuring. Good consumer company.
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