Opinions Richard Croft
Apple IncAAPLCOMMENTJul 17, 2017
Richard CroftStock price when the opinion was issued
As of Oct 23, 2026. Market Open.
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Still has a bit of a valuation issue, north of 30x PE. They've delivered, and will continue to do so. Its OS dominates the world at 70% of mobile devices, which will continue to generate growth. Doesn't know what'll happen to iPhone sales in China.
Other areas in tech are looking much, much cheaper. AAPL's getting a premium valuation, which it'll have to continue to earn. Not enough there to make it to the top of his list right now.
He bought more Apple, and he keeps buying it. Since reporting, there was a big sell-off and a series of higher lows. The stock has recovered all it lost, post-earnings. So, he is playing the strong momentum and waiting for it to break the all-time high of $345.
Joe TerranovaHer team is less positive on consumer spending, so they're not in this name. Key for long-term success will be how they embed AI into the iPhone. Not an impressive job thus far. Management changes could result in better innovation on AI -- has potential, but needs to show it.
For her, it's less about the foldable phone and more about a unique AI platform.
The current rally is a delayed response to their new iPhone launch. Maybe the phone is worth $2,000, and maybe have the buzz going into the key holiday season. Despite current momentum, the 36x forward PE is too high. He'd add more shares under $300.
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Premium contentIn the last quarter, the company reported 2.02 USD per share, beating the 1.89 USD estimate by 6.77%. Revenue for the same period reached 109.42 B USD, despite the estimate of 109.04 B USD. For the next quarter, analysts expect 1.98 USD in earnings per share and 113.20 B USD in revenue. Social media mentions are up 388% in the past 24h.
Interesting to see the reaction to the foldable phones; personally, he doesn't like them. Expensive, but for good reason. Tremendous ecosystem. With its cashflow and balance sheet, OK to pay a premium for such a leader. Chart can't get any better.
Stan WongSome predict weakness in Apple's new iPhone sales because Apple raised the price of the phone in line with the rising cost of memory. Demand will depend on the telcos--will they continue to subsidize the growth in iPhones? It could be a challenge for the telcos. Next week, Apple has to show very good progress with Siri to have a successful phone launch. If not....
Likes it, but he's selling calls on it now because price is up at the top of its range.
Kim Bolton
Sat out the capex buildout, relying on owning the end consumer. Time will tell if this was the right strategy. Massive service industry, with margins above 75%. The default stalwart when investors get worried about AI capex debt. Really good brand and margins, best share buyback program ever. Market's still trying to figure out where it fits in the AI ecosystem.
What Call Options would you use? The easiest way is to buy the option that is closest to the current price of the underlying stock. It is currently at $149.56, so he would look at a $150 Call. A $150 Call is the option that is considered to be “at the money”, because the Strike price is basically at where the stock price is. The “at the money” options tend to act most like an options contract, so you will get the bang on the upside and the hedge a bit on the downside. It is the most liquid option of the basket that you could look at. If you want to get a little more sophisticated, try and ascertain in your mind what kind of move you think is reasonable for the company based on your forecast for what the iPhone 8 is going to do for the company.