Stock price when the opinion was issued
When you go for high-dividend payers in Canada you get the banks, insurance companies, pipelines, and some of the energy names. Yield will be a bit over 4%. A nice way to play.
Vanguard, iShares, and BMO all have offerings, but they all do it slightly differently. BMO has a covered call version, ZWC. There's ZDV, XDV, VDY. Take a look at them all and see what you like. All have different weights to the components. They're all equally good.
Basket of high-dividend Canadian names. Both about 24-25% cumulative returns over the last 3 years.
XEI more diversified with 30% financials plus 30% in energy. Slightly better MER of 22 bps. Yield is ~5.5%.
ZDV is 38% financials and 20% energy, so might make sense if you really love financials. MER is 39 bps. Yield is 3.8%.
ZDV is a large, liquid, solid dividend fund with a 3.58% yield and 5-year annualized return of 14.01%. We would be fine buying at $23 or better but with a diversified fund we would not get too stressed about pricing over a 5-year term. With the fund owning 95% Canadian stocks, for most investor a non-reg account would be best, so as to get the benefit of the dividend tax credit.
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ZWC would be his favourite so he can be more defensive. If you are bullish, ZDV would make sense. Markets have some squeeze potential and there is liquidity coming to markets from stimulus. He does not see materially higher highs than where we are up until early next year.