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Jamie Murray Sony Corp. ADR SNE-N HOLD Apr 27, 2023

Has done well. Well run, but US is the place to look for tech. You'll probably do OK with it, as technology will continue to encroach into the economy and everyday life. This will benefit the sector, and Sony will take its share.

Jamie Murray

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$106.010

Stock price when the opinion was issued

electrical electronic

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HOLD

Great company. Exposure to gaming consoles, subscription services, in-house content, and music. High-quality image sensors, which is tied to smart phones. Consumer electronics division is more difficult, but not enough to dent the overall picture.

BUY

Japan's Sony is into semis as well as electronics. It has partnered with MSFT to produce smart technology in cameras and video.

PAST TOP PICK

(A Top Pick Mar 31/21, Down 8%) Really likes it. Still has a 2-2.5% position. Great upside runway. 44% market share of the sensor market. Leader in gaming consoles, at 64% market share. Also in smart mobility. (Analysts’ price target is $149.00)

TOP PICK

Q4 results topped expectations. Spiderman game and PlayStation doing well. Market leader in gaming consoles, 64% market share. 44% market share of sensors. Lots of horses in stable. 12-month average price target is $130. Yield is 0.60%. (Analysts’ price target is $145.56)

DON'T BUY

Japanese companies are managed differently. There are times to own them. It's been pretty much flat to the year, doesn't see much growth for the next year. He'd pick some of the US tech companies instead.

TOP PICK

Diversified. PlayStation had supply chain disruption, but now picking up. One of the 3 main music companies, and that business has seen a resurgence with streaming. Lots of potential for cross-synergies between shows and gaming. Really good IP. Yield is 0.62%.

(Analysts’ price target is $118.88)

DON'T BUY

It's the Japanese Disney in that it holds some content, influence by the fate of new releases. The only fault are its mixed financial results. Otherwise, a quality company. Another concern is Japan's deep debt and the effect on Japanese companies. Doesn't want to be exposed to potential currency weakness.

HOLD

Still decent room to run, about 20%. 45% market share in the sensor market. Entering the smart mobility space. Hold on. Shouldn't go under $82.50.

(Analysts’ price target is $110.35)

DON'T BUY

Not great over the years, suffering from a bloated infrastructure and lacking focus, like many Japanese companies. It should be split into a few companies.

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Jamie Murray Sony Corp. ADR SNE-N HOLD Apr 27, 2023

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