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NYSE:BBW
Build-A-Bear Workshop, Inc. (BBW)
Financials 
Technical Analysis 
Aug 23, 2026, 12:00 amThis summary was created by AI, based on 3 opinions in the last 12 months.
Build-A-Bear Workshop, Inc. (BBW) has demonstrated a significant turnaround, boasting a remarkable 1,219% increase over the past five years, despite facing challenges such as tariffs. However, recent financial reports have shown mixed results, with the company beating earnings expectations but experiencing soft sales, leading to a decline in share price. In a positive development, BBW reported a 47% increase in quarterly EPS, achieving an all-time record for Q2 earnings, fueled by its expansion into 32 countries and an increase in cash reserves. The stock is currently trading at 14 times earnings, with a robust return on equity (ROE) of 42%. Analysts suggest that, despite recent setbacks, there remains substantial upside potential, with a price target of $80 and a yield of 1.3%. Overall, the market sentiment appears to remain cautiously optimistic about BBW's future performance.
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Premium contentBBW recently reported quarterly EPS increased 47% (and an all time record for Q2 earnings) as the company has expanded into 32 countries. This is allowing cash reserves to grow once again while shares are bought back. It trades at 14x earnings, 6x book and supports a robust 42% ROE. And besides, with all that's going on, who doesn't need a new teddy bear right now? We recommend setting a stop-loss at $47, looking to achieve $80 -- upside potential of 31%. Yield 1.3%
(Analysts’ price target is $80.00)Premium contentOur PAST TOP PICK with BBW has triggered its stop at $39. To remain disciplined, we recommend covering the position at this time. This will result in a net investment gain of 19%, when combined with our previous guidance.
Premium contentWe reiterate BBW as a TOP PICK. Recently reported earnings beat expectations as margins increased, and EPS expanded by 38% thanks to 17 new store openings in Q3. We like that cash reserves are growing as shares are bought back. It trades at 12 earnings and supports a ROE of 42%. We recommend trailing up the stop (from $32) to $39, looking to achieve $54.50 -- upside potential of 18%. Yield 1.7% Season's Greetings!
(Analysts’ price target is $54.53)Premium contentPremium contentPremium contentFollowing record second quarter earnings, we reiterate BBW as a TOP PICK. There will be 50 new locations added in 2024 -- approximately a 10% increase. Cash reserves are growing as management buys back shares. It trades at 9x earnings and supports a robust 42% ROE. They hold no borrowings under their revolving credit facility. We continue to recommend a stop at $23, looking to achieve $40 -- upside potential of 21%. Yield 2.3%
(Analysts’ price target is $39.67)Premium contentThe well known brand is celebrating 25 years in the business. Recently, reported earnings were below expectations, however, management reported Q1 2024 as the most profitable first-quarter of any pre-Covid year in its history. It trades at 9x earnings and supports a 42% ROE. Cash reserves are growing, while shares are bought back. We recommend setting a stop-loss at $23, looking to achieve $39 -- upside potential over 35%. Yield 0%
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Build-A-Bear Workshop, Inc. (BBW) Frequently Asked Questions
What is Build-A-Bear Workshop, Inc. stock symbol?
Build-A-Bear Workshop, Inc. is a American stock, trading under the symbol BBW (previously BBW-N on Stockchase) on the New York Stock Exchange (BBW). It is usually referred to as NYSE:BBW or BBW
Is Build-A-Bear Workshop, Inc. a buy or a sell?
In the last year, 3 stock analysts issued a Buy, Sell, or Hold rating on BBW (previously BBW-N on Stockchase). 3 analysts recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is WEAK BUY. Read the latest stock experts' ratings for Build-A-Bear Workshop, Inc..
Is Build-A-Bear Workshop, Inc. a good investment or a top pick?
Build-A-Bear Workshop, Inc. was recommended as a Top Pick by Jim Cramer - Mad Money on 2025-12-12. Read the latest stock experts ratings for Build-A-Bear Workshop, Inc..
Why is Build-A-Bear Workshop, Inc. stock dropping?
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Build-A-Bear Workshop, Inc..
Is Build-A-Bear Workshop, Inc. worth watching?
Build-A-Bear Workshop, Inc. is followed by 16 investors on Stockchase and is a trending stock that is worth watching.
What is Build-A-Bear Workshop, Inc. stock price?
On 2026-08-21, Build-A-Bear Workshop, Inc. (BBW) stock closed at a price of $38.89.
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Has had a remarkable turnaround. Is up 1,219% over 5 years. Tariffs hit them. They reported last week a mixed report, beating earnings but soft sales. Shares were then crushed.