Quebecor Inc (B) (QBR.B.TO) Buy, Sell or Hold

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Quebecor Inc (B) (QBR.B.TO)

68.04

+0.39 (0.58%)

as of Jun 9, 2026, 8:00:00 pm Market Open.

132 watching

Investor Insights

Jun 9, 2026, 12:00 am

This summary was created by AI, based on 4 opinions in the last 12 months.

Quebecor Inc (QBR.B-T) stands out in the telecommunications sector, particularly with its growing market share through Freedom Mobile. Several experts highlight its efficiency in carving into the larger telecom companies, marking it as a strong contender in the industry. There's an observable shift in market dynamics where capital is moving from traditional telcos to cable companies, indicating a strategic transformation in investment approaches. While some analysts caution about the potential for telecom stocks to face mean reversion, Quebecor's recent performance suggests it still has room for growth, with projected price targets indicating significant upside potential. Investors are advised to keep an eye on its development as it continues to gain traction in the competitive landscape.

Consensus

Positive

Valuation

Undervalued

Similar

Rogers, RCI-B

TOP PICK

Are the dominant cable player in Quebec and benefitted a lot from Rogers buying Shaw then having to sell Freedom Mobile at great terms to Quebecor. Also, they bought spectrum cheaply so they can expand into Ontario and western Canada and much lower capex. Generating strong cash flow. Debt will probably get upgraded by year's end. 40% EBITDA margins, the best of the group. Trades at 6.5x EBITA vs. 810x its peers. Telcos remain an oligopoly. Has the most upside in this sector.

(Analysts’ price target is $40.31)

BUY

Telcos in Canada are in a unique spot. Quebecor has really upped the competitive pressure, positive for the consumer but negative for BCE and Telus. Stay away from those two, and see how things shake out. Prefers RCI.B, with its ability to shave costs from Shaw, or QBR.B.

PARTIAL BUY

Good value, whole sector's been in a funk. Got a good price for Freedom Mobile. Good operators. Better growth potential, as they can now operate outside of Quebec. Wants to see capex plans for Western expansion before adding to his position.

PAST TOP PICK

(A Top Pick May 04/22, Up 13%)

Waiting to buy Freedom Mobile, a good transaction that adds diversification. A value play. Deeply discounted compared to other telco names. Continues to buy here.

BUY

Freedom Mobile will be a good purchase so it will diversify the business away from legacy cable into mobile phones, and the deal will be approved after a long wait. They're underexposed to wireless, which is why this trades at a lower PE vs. peers.

DON'T BUY

Dramatically lower valuation than peers. Likely to benefit from Rogers-Shaw merger, as it'll pick up assets at a pretty good price. Short term positives. But long term, just doesn't have the scale, or ambition, to compete nationally.

TOP PICK

Defensive telecom and cable. Regional. Dominant cable operator. New cell phone competitor with 21% market share, but the fastest growing. Small sports/entertainment division. No commodity exposure and minimal wage inflation, as it's capital- and tech-intensive. Strong balance sheet. Interesting reinvestment catalysts out of Rogers-Shaw deal. Yield is 4.11%. (Analysts’ price target is $35.31)

DON'T BUY

Stock's come down for good reason. Market's concerned they're going to expand nationally. If they try this, very capex expensive. Interesting at $26. With the uncertainty, he's not interested.

DON'T BUY

Cheapest on the block. Debate whether they might expand to the rest of Canada, but he doesn't think so. Smart management. Lots of downside from here. Question is, what's the upside? Already has 23% market share, hard to get above 25%. Good dividend. Prefers growth prospects of Telus, or buy Rogers on weakness.

BUY ON WEAKNESS

Very cheap compared to peers. Challenge now is national expansion clarity. A cosy little monopoly in Quebec, but how will they compete against the big boys? Company wants to return capital to shareholders, which means share buybacks and dividend increases. You can buy a bit if it gets to $29-30, but don't expect it to do the heavy lifting in your portfolio.

BUY

It's pulling back to 4.5x book, a technical level. Its upside potential is 35%, plus you're paid a 3.5% yield. What's not to like here? Earnings are grinding up a bit. He expects shares to rebound.

DON'T BUY

He owns BCE and Telus instead for income. At this point in the cycle, and just looking at total return, he wouldn't own any telcos. Better opportunities elsewhere for capital gains in the value and cyclical areas. Not a pure play telco. Not the biggest or most diversified. Commends what they're doing with the business.

PAST TOP PICK

(A Top Pick Aug 17/20, Up 1%) He bought this to play defence and collect its nice dividend. They're still growing earnings at 13%, faster than peers. The whole group is nervous, that they have to spend more on spectrum. But this is a good 5G play over time. It's still a buy.

TOP PICK

Pre-COVIC, he saw that tech was going to pop, and now the puck is heading to boring value names, like Quebecor. Has an 11% growth rate and trades at 12.6x 2021. Its a very cheap telco and have a lot of cash to return to shareholders and raise the dividend if they wish. Their wireless continues to do well. Expect nice capital appreciation and dividend growth going forward. (Analysts’ price target is $37.04)

PAST TOP PICK

(A Top Pick Dec 28/18, Up 17%) A core holding and he still likes it. Performs well.

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Quebecor Inc (B) (QBR.B.TO)