Opinions
Jim Cramer - Mad Money
Peloton Interactive
PTON-Q
DON'T BUY
Oct 01, 2025
$8.670
Stock price when the opinion was issued
Consumer Products
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BUY
A Covid winner and now a post-Covid buy
The new CEO turned around other subscription businesses (i.e. Netflix) and could do the same with PTON. The CEO wants to outsource the manufacturing and maybe cloud-source some of the programs, and build programs that allow friends to compete against each other.
Consumer Products
BUY
Wall Street has left certain "pandemic" stocks for dead. A lockdown hit, but then it suffered too much inventory, cash crunch, poor management. This suffered one of the worst dives. But he's bullish Peloton, because of the new CEO who has a great track from Netflix and Spotify. Even if this quarter is weak, PTON is worth owning long-term.
Consumer Products
Premium content
TOP PICK
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first- of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. Social media mentions are up 72% in the past 24h.
Consumer Products
RISKY
Will it be rescued by recent partnerships?
Pandemic star. Almost always the other side of the mountain with stories like this. Enduring brand. Washed out enough that speculative folks can start taking a look, in a non-registered account. He might write a put to own it at $4-5 over the next few months and get paid really nicely.
Consumer Products
Didn't care for their last report. Is up 100% this year, though, and he likes subscription businesses, but is more confident is Amazon's subscription business.