Stockchase Opinions

Shane Obata Peloton Interactive PTON-Q DON'T BUY Nov 10, 2021

Consumers love it. Being homebound was perfect for the stock. But it's different now. Not particularly optimistic in the near term. A difficult story right now. He'd revisit it later.
$51.020

Stock price when the opinion was issued

Consumer Products
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WATCH
They report Tuesday. Everyone has given up on this stock, but we need to hear what they say, why they didn't raise any money at first, which is why the stock collapsed. And now, the Wall Street Journal just reported after the bell that Amazon has approach Peloton to buy it.
COMMENT
Is it time to revisit this, one of the hardest-hard growth stocks? Shares have plunged from the $120s to the mid-$20s as the world has reopened. A few weeks ago, the company halted production of its bikes because there was too much supply. This led to layoffs and a leadership change. Recently shares spiked to nearly $40 on rumours of a takeover, but the company squelched that. Shares fell back down to near-IPO prices.
BUY
A Covid winner and now a post-Covid buy The new CEO turned around other subscription businesses (i.e. Netflix) and could do the same with PTON. The CEO wants to outsource the manufacturing and maybe cloud-source some of the programs, and build programs that allow friends to compete against each other.
BUY
Wall Street has left certain "pandemic" stocks for dead. A lockdown hit, but then it suffered too much inventory, cash crunch, poor management. This suffered one of the worst dives. But he's bullish Peloton, because of the new CEO who has a great track from Netflix and Spotify. Even if this quarter is weak, PTON is worth owning long-term.
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TOP PICK
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first- of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. Social media mentions are up 72% in the past 24h.
DON'T BUY
There are jokes being told about PTON now, but he wouldn't bet against the current CEO. That said, don't buy, but don't sell either.
DON'T BUY
Steer clear. Product is great, business leaves a lot to be desired. Sells equipment plus a service offering. Revenues have taken a hit. No operating income, earnings, or cashflow. Burning cash at an aggressive rate. Debt's a problem. Don't bank on a takeover.
RISKY
Will it be rescued by recent partnerships?

Pandemic star. Almost always the other side of the mountain with stories like this. Enduring brand. Washed out enough that speculative folks can start taking a look, in a non-registered account. He might write a put to own it at $4-5 over the next few months and get paid really nicely.

DON'T BUY

Never owned. Stock's recently lifted above 200-day MA, but that's been coming down quite dramatically. Negative earnings going forward, until at least 2033. Stay away. Wouldn't even try it as a flyer.

SELL
Buy more or eat a massive loss?

Eat the loss. Sorry, it didn't work out. And a big tech company could buy it down the line.