Paramount Global (PARA) Buy, Sell or Hold

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Paramount Global (PARA)

1.66

-0.10 (5.68%)

as of Aug 10, 2026, 8:00:00 pm Market Open.

32 watching

Investor Insights

Aug 11, 2026, 12:00 am

This summary was created by AI, based on 1 opinions in the last 12 months.

Paramount Global (PARA-Q) recently made headlines by acquiring UFC rights from TKO, marking a significant strategic move aimed at capturing the interest of the younger demographic that is increasingly drawn to mixed martial arts. This acquisition is viewed as a pivotal development in the company's efforts to diversify its content offerings and enhance its market appeal. Additionally, there are indications that the company's balance sheet is showing improvement, with a notable acceleration in revenue growth being observed. These factors combined suggest that Paramount has gained substantial momentum, positioning itself favorably in the competitive landscape of entertainment and media. Analysts are optimistic about this trajectory, as the company's initiatives appear to align well with evolving consumer preferences.

Consensus

Positive

Valuation

Undervalued

Similar

DIS, Disney

BUY

They have the highest growth in streaming in subscriber additions. The knock is the streamers' spending on new content, but Paramount will free cash-flow positive next year and has $4 billion of cash on the balance cheap at a really low valuation.

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BUY

It's come down with all the streamers. Great content matters. Top Gun and the Offer were hits and attracted viewers. This is really interesting under $24.

BUY

They report next week. They've had several downgrades, but those miss the point. Near-term ads may or may not be soft, but this is not why you own Paramount. You own it for the rapid subscriber growth fueled by their strong content, namely their strong movies like the new Top Gun. A lot of things are going right for Paramount.

BUY

Downgraded today and earlier this week He doesn't get it. This trades at 12x earnings. Last quarter, they added 6 million subscribers to Paramount+ (when Netflix lost subs). They project adding 3 million this quarter. Trades at 70x book value. Are growing their business by investing.

BUY

Down 9% today because of Netflix's bad report. Well-run and trades at only 12x.

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Paramount Global (PARA)