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TSE:KITS

Kits Eyecare (KITS.TO)

14.43
+0.29 (2.05%)
as of Jun 15, 2026, 1:59:55 pm Market Open.
11 watching
0
Investor Insights
star iconJun 15, 2026, 12:00 am

This summary was created by AI, based on 7 opinions in the last 12 months.

Kits Eyecare (KITS) has shown impressive growth since its IPO, with a compounded revenue growth rate of around 30%. The management team, noted for their pedigree and execution, has invested heavily in creating their own manufacturing facility, which has enhanced their profit margins. Despite some fluctuations in stock performance and concerns over cash flow and valuation—trading at over 90X earnings—the outlook remains positive. Analysts project substantial earnings growth in the coming years, potentially bringing the P/E ratio down to a more attractive level. The company's ambition to reach $500M in revenue, combined with a focus on online markets for glasses and contacts, adds to its potential as a solid investment in the long term.

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Consensus
Positive
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Valuation
Overvalued
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Similar
WARB, WarbyParker
BUY ON WEAKNESS

Kudos to management. Online model continues to grow, both in glasses and contacts. Fairly aggressive revenue targets, and right now that's $500M (at which point they'll probably sell the company). Choppy stock. Lumpy around quarterly reporting on expectations vs. reality.

TOP PICK

Now has its own manufacturing facility, allowing it to lower costs further and increase margins. On recent earnings, stock sold off on margins -- but $$ is being used to grow existing business. About 30% compounded revenue growth since IPO. Still not on radar of most investors. No dividend.

(Analysts’ price target is $23.50)
HOLD
Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research

Because of its management pedigree, execution and growth potential, KITS gets a premium valuation. "Waiting" for a better valuation can be risky, as either two things generally happen: 1) The company earnings simply 'grow into' its valuation and the stock never gets a really cheap valuation and investors miss it, or 2) Growth slows significantly or there are other problems which crunch the premium valuation. In this case investors may not want to own it anymore. 

Of course, a high valuation in a small cap does add risks. But we would have called KITS expensive a year ago, and it has doubled since then. It has a relatively short history of profit, but P/E has never been below 90X so far. EPS is expected to more than double in 2026, which drops P/E to 57X if it hits its targets. We think this is a classic case of 'own it or don't own it' and not one to worry too much about current valuation. The buyers today are not buying to lose money. Insiders have bought a bit this year as well, and own 26%. We would consider them one of the more 'reliable' management teams. We like the stock. Don't get us wrong: it is a small cap stock and has risks. But so far it has grown almost flawlessly.
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BUY

Are opening stores now, though you can order glasses online. He's bought some. The business is an excellent concept. Warby Parker is their main competitor. The stock had trouble out of the gate, but rebounded nicely. The company is investing a lot, so profits aren't as high as he expected, but it is a younger company. Has a lot of runway. Well run.

WATCH

Targets online market for both contacts and glasses. Can't argue with the management team. Facility in Vancouver lets them produce more cheaply. Margins tend to be fairly low, and these get squeezed temporarily with each new stage of company expansion, even though that increases revenue. Next goal is $500M in revenue. Suspects it will be taken out in a few years.

On his radar. He keeps tabs on it every quarter.

Unspecified

This is the second time around for management. They focus on online retailing and can produce glasses at a fraction of the cost. On track for $500 million in revenue.

WATCH

There is not enough cash flow but the revenue growth is higher than they expected so he is watching it and has met with them. Trades at over 100X earnings. Be leery of using P/E for investing in growth companies. He uses EBITA to profit growth or sales.

WATCH

Neat business. Glasses and contacts, but online only. Very good job growing business. Management composed of industry veterans. Big move in the stock, valuation's gone up. On his radar. Will continue to grow and profitability will improve.

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Kits Eyecare (KITS.TO) Frequently Asked Questions

What is Kits Eyecare stock symbol?

Kits Eyecare is a Canadian stock, trading under the symbol KITS.TO (previously KITS-T on Stockchase) on the Toronto Stock Exchange (KITS-CT). It is usually referred to as TSX:KITS or KITS.TO

Is Kits Eyecare a buy or a sell?

In the last year, 4 stock analysts issued a Buy, Sell, or Hold rating on KITS.TO (previously KITS-T on Stockchase). 3 analysts recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is WATCH. Read the latest stock experts' ratings for Kits Eyecare.

Is Kits Eyecare a good investment or a top pick?

Kits Eyecare was recommended as a Top Pick by Jordan Zinberg on 2025-05-05. Read the latest stock experts ratings for Kits Eyecare.

Why is Kits Eyecare stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Kits Eyecare.

Is Kits Eyecare worth watching?

Kits Eyecare is followed by 11 investors on Stockchase and is a trending stock that is worth watching.

What is Kits Eyecare stock price?

On 2026-06-15, Kits Eyecare (KITS.TO) stock closed at a price of $14.43.

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4.5(4)
Based on 4 expert opinions: 3 buy 1 hold 0 sell