Stockchase Opinions

Jim Cramer - Mad MoneyGeneracGNRCBUYNov 22, 2021

It's a play on the weakness of the American electrical grid. Really likes it.
$439.99

Stock price when the opinion was issued

$261.54

As of Jun 05, 2026. Market Open.

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BUY

Before and today they said they were getting big orders from the hyperscalers who want back-up generators. He doesn't like two rallies, based on the same catalyst, but this market will take such shortages to drive shares higher--up 16.49% today.

WATCH

They report Wednesday. He wants to hear how data centres are using their products as backup power. 

PAST TOP PICK
(A Top Pick Feb 07/25, Down 2%)

There were no hurricanes, tornadoes or mass outages which usually drive this stock. He sold this at $160. Is a bit of an AI play; they make generators for data centres.

PAST TOP PICK
(A Top Pick Feb 07/25, Up 6%)

(Note the short timeframe.)  Volatile name. Long-term investment in the fact that the grid is collapsing. Great growth, trades at less than market multiple. Simple to understand.

TOP PICK

Generators are in strong demand across North America. Small increase in demand for product will see large increases in profits. Backup power is more important now especially with EV and A.I. data center demand. Excellent growth prospects, and seeing value in current share price. 

COMMENT

This pulled back with the market in December. He would add more shares as it maintains support and continues its uptrend.

(Analysts’ price target is $179.09)
HOLD
evor Rose’s Insights - Trevor’s most-liked answers from 5i Research

We think it is a hold, although growth has been slow/declining and it is not cheap at 19x forward earnings. EPS is forecasted to grow at approximately ~20% annually for the next three years, so there is some appeal if GNRC can start consistently meeting/beating expectations. The risk is that it does not offer a safety net of any dividend, but GNRC does have a decent buyback yield at 3.51%. We do not think it is a must own, but it does have high cash flows and if revenue and earnings growth picks up it could look more attractive.
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BUY

80% of the North American market is owned by Generac. The market is about 6.5% penetrated. Every 1% increase in penetration increases revenues by about $6B to the industry, so you can do the math. Hurricanes and weather outages are what drive this company. Sees outages continuing as the grid deteriorates. 

An interesting play on grid deterioration, and people taking matters into their own hands when you can't trust the local power company.

HOLD

Turns out that it had a lot more to do with interest rates than expected, but it's now okay as interest rates decline. This has another 10-15 points to run.

DON'T BUY

Likes it, but with these companies, you need credit to buy their solar products, and the price of credit keeps rising,

RISKY
Will benefit from the Inflation Reduction Act

Be patient with this. A hurricane season will be a boon, because they make emergency generators. This is volatile.

DON'T BUY
The Ford F-150's popularity will steal the thunder of Generac.
DON'T BUY
Hates the business model, a large, one-and-done type product. Have to hope they sell more and more. Very little revenue comes in from servicing. He wants recurring revenue, capital light, like the razor blade business model.
DON'T BUY
He's holding a little longer. Sometimes you make lousy trades; he admits it. There's been awful news with this as shares keep falling. At some point, he will sell and cut his losses.
BUY
He liked it before, but he sold it. He was wrong. Investors feared GNRC was too tied to housing, but the grid is so poor in the US that you can make money owning GNRC.