Stock price when the opinion was issued
Nice support level was momentarily cracked, which would have scared people like him if he were holding the stock. Recovered, fantastic news. Look at next levels of resistance, around $38. If that breaks, you'll get into old resistance levels of $41-42, and there's a decent chance of this. Looks OK, 7/10.
The black sheep of Canada's big three grocers, but recent results were pretty good and that's raised the stock. Are improving costs and being more efficient. Same-store sales growth is flat, though. They lack a discount brand like Metro and Loblaw, and lack presence in pharmacies. That's why their PE is lower than their peers. Buy at $30-35, though. Well-managed, using technology well for deliveries.
We try not to use target sell prices too much as it typically results in investors too early. Often, there are valid reasons for a move and selling just because a stock hits a somewhat random price does not make sense to us. EMP.A is a quality stable company doing well. Its recent dip makes it more attractive, and insider buying is positive. We would be quite comfortable buying in the $48.50 range. We would review it on news items or if it rose to $55+. Lower interest rates should help the stock.
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He has owned it in the past. They had a good run and a year ago put in a plan to cut costs from their business. They have razor thin margins. It is a very competitive business. He does not like to buy these kinds of businesses. EMP-T also has CCR.UN-T REIT but you are in an industry that is so highly competitive with AMZN-Q and so on that it is hard to own it at this price.