Opinions
Brianne Gardner
e.l.f. Beauty
ELF-N
BUY
Aug 28, 2023
$122.630
Stock price when the opinion was issued
Consumer Products
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BUY
Company enjoying tailwinds with demand for beauty products. Viral marketing and middle of the road pricing very good for business. Management increasing earnings estimates. Consensus is for $140 stock price. Seeing meaningful upside in stock. Demand for beauty products not slowing, even if recession occurs.
Consumer Products
Discount makeup brand. Moving well, #3 in the US. Market share hovering around 10%. Makeup sales tend to hold up in a recession. Usually beats on earnings. Target price of $145, so potentially 20% upside. Growth in earnings and sales. Raised guidance. A meaningful opportunity. Likes the business model.