Stock price when the opinion was issued
Company enjoying tailwinds with demand for beauty products. Viral marketing and middle of the road pricing very good for business. Management increasing earnings estimates. Consensus is for $140 stock price. Seeing meaningful upside in stock. Demand for beauty products not slowing, even if recession occurs.
Shares are down because they are heavily shorted, Estee Lauder and Ulta have been weak too. ELF is the best in a weak sector.