Buy, Sell or Hold: Goodfood Market Corp. (FOOD-T)

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Goodfood Market Corp. (FOOD-T)

0.21

+0.02 (7.89%)

as of Jul 22, 2025, 7:59:59 pm Market Open.

138 watching

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PAST TOP PICK

(A Top Pick Apr 28/21, Down 67.4%) Are building online grocery sales now. When he recommended it, he expected another leg up--and shares rose last summer on good numbers. But he sold this around $10 because he was concerned the company was no longer focusing on meal kits and was spending a lot to enter the online grocery delivery business . Selling was the right move, because they have since announced larger operating losses and weaker sales growth.

SELL

A grocery meal delivery company in Canada. He has held it for two years and then sold it last week. They are pivoting more to a grocery delivery service. It is very competitive against established grocers.

BUY ON WEAKNESS

He recently sold his position because he was concerned about the lack of sequential growth and the subscriber decline. If it came back down he would reconsider it again. He is watching it from the sidelines. He likes the management and the company.

BUY

Selling off post-pandemic, grossly exaggerated. Trading at a massive discount to HelloFresh. Pivoting to online groceries and building the brand, so it's going after a much bigger market than just meal kits, which still has a lot of growth. Subscriber count down, but basket size up. Long runway for growth, but they can't ignore growing the meal kit side of the business.

DON'T BUY

Massive growth from pandemic, but they don't make a lot of money. Great service. Not wildly profitable yet. This could change, or they could be bought. Well run. Not enough excitement to own.

TOP PICK

An oversold pandemic stock, with a huge runway for growth. One of the fastest growing companies in Canada. Trading at only 1x sales. Market leader in Canada. Building out a grocery business, which competitors are not doing. Pandemic has got people used to ordering online. Great entry point. No dividend. (Analysts’ price target is $12.44)

BUY

This is one of his largest positions. He trimmed a little on the way up but it is a long term core holding. The pandemic has really, really helped them. People are ordering more food from home. They are offering their own private label products with same day delivery. They plan to go to $4 Billion in sales over the next five years. They are a competitor to Hello Fresh. Down the road they would be a logical take-over for a grocery store chain. They have executed flawlessly.

WATCH

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. A fast growing company that has net cash on its balance sheet. It should be profitable next year. It currently trades around 1.2x sales. The space is competitive but the company executes well. Unlock Premium - Try 5i Free

PAST TOP PICK

(A Top Pick Sep 10/19, Up 145%) The pandemic accelerate their already high growth. It's one of the top 30 performing stocks YTD. They reach 280,000 Canadian subs as the largest meal-kit company. Revenues had shot up five-fold over recent years when he bought this at $1.40. They just reported their first profit ever, proving the skeptics wrong. They trade at 1x revenues vs. 2x of its main competitor. Good upside coming.

BUY

It's been on a tear for the last 6-8 weeks due to a surge on at-home demand. He likes it. They operate at close to cash flow and break-even. They invest a lot in their distribution. Layer in purchases in the coming 6-8 weeks. The momentum is there, and there's opportunity to expand their grocery delivery to meals. Traditional grocers haven't cracked meal delivery, so he's not worried about competition.

BUY ON WEAKNESS

A good entry? He has used it personally for food delivery, but does not own the stock. From a valuation perspective be careful here. A good story and good margin business. He would look for a better entry level.

PAST TOP PICK

(A Top Pick Mar 27/19, Up 13%) One of Canada's top online grocers, delivering meal kits to homes. They were the best performer on the March TSX. Consumers will continue to buy online, post-COVID. Consumer habits are changing long-term that will benefit them. Also, FOOD is adding more items to their menu. It's trading at 0.7x sales, which is half of its peer, Hello Fresh. Also, FOOD scores high in ESG, wasting no food.

BUY

From $40 to $240 Million in sales in three years. 45% of the meal kit market. They recently announced they're positioning against the grocery market. They are being very smart about this. They are leveraging their platform to add to the food basket. They trade at a big discount. They just announced a reusable box that is made mostly out of air.

TOP PICK

One of the fastest-growing companies on the TSX. Trading at only 0.5x their revenue Pays. No dividend. They see a huge opportunity in delivering groceries to the home and not just fresh foods. They're a disruptor in the grocery space. Enjoys high margins. Down the line, a major supermarket will acquiring them. (Analysts’ price target is $4.39)

BUY

They are the meal kit market leaders in Canada. They have a 45% market share. He is a happy customer. They are providing a valuable service to consumers. They did a good job at execution. Their subscriber numbers are ahead of analysts' expectations. He thinks there is a lot of growth yet to come. They are spending a lot of money on marketing now but in a reasonable time they will turn a profit on the bottom line.

Showing 1 to 15 of 24 entries

Goodfood Market Corp.(FOOD-T) Rating

Ranking : 1 out of 5

Bullish - Buy Signals / Votes : 0

Neutral - Hold Signals / Votes : 0

Bearish - Sell Signals / Votes : 0

Total Signals / Votes : 0

Stockchase rating for Goodfood Market Corp. is calculated according to the stock experts' signals. A high score means experts mostly recommend to buy the stock while a low score means experts mostly recommend to sell the stock.

Goodfood Market Corp.(FOOD-T) Frequently Asked Questions

What is Goodfood Market Corp. stock symbol?

Goodfood Market Corp. is a Canadian stock, trading under the symbol FOOD-T on the Toronto Stock Exchange (FOOD-CT). It is usually referred to as TSX:FOOD or FOOD-T

Is Goodfood Market Corp. a buy or a sell?

In the last year, there was no coverage of Goodfood Market Corp. published on Stockchase.

Is Goodfood Market Corp. a good investment or a top pick?

Goodfood Market Corp. was recommended as a Top Pick by on . Read the latest stock experts ratings for Goodfood Market Corp..

Why is Goodfood Market Corp. stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts’ recommendations for help on deciding if you should buy, sell or hold the stock.

Is Goodfood Market Corp. worth watching?

0 stock analysts on Stockchase covered Goodfood Market Corp. In the last year. It is a trending stock that is worth watching.

What is Goodfood Market Corp. stock price?

On 2025-07-22, Goodfood Market Corp. (FOOD-T) stock closed at a price of $0.205.

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Goodfood Market Corp.(FOOD-T)

Goodfood Market Corp.(FOOD-T)

Goodfood Market Corp.(FOOD-T)

Goodfood Market Corp.(FOOD-T) Rating

Goodfood Market Corp.(FOOD-T) Frequently Asked Questions

What is Goodfood Market Corp. stock symbol?

Is Goodfood Market Corp. a buy or a sell?

Is Goodfood Market Corp. a good investment or a top pick?

Why is Goodfood Market Corp. stock dropping?

Is Goodfood Market Corp. worth watching?

What is Goodfood Market Corp. stock price?

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