Stock price when the opinion was issued
Prioritizes dividend yield. MER is 22 bps. Yield is decent in the 4%-range. Nothing wrong with this one, though you may want to tilt away from energy right now. Energy exposure is higher than XDV. If Trump gets his way, there will be more oil and gas and the price will struggle. You'll want to be in an area that makes its money on volume, not on price.
Basket of Canadian higher-dividend-paying stocks, largest weighting is banks at 24%. Oil, gas, and pipelines make up ~30%. Names such as TD, RY, and ENB. Likes and owns. Getting these dividends in a stable or falling interest rate environment makes sense.
When you're buying a dividend strategy, you don't necessarily need to wait for a better entry point. Not overbought at 52 RSI. If you wait, then you're missing out on dividends for the time you're waiting. That said, September is usually a weaker month for markets (6/10 years for the S&P have been negative). Yield is ~4.6%.
XEI will be a broader basket, while XDV would be more concentrated in the top 60 or so names. The question is do you want a bit more diversification away from the banks, energy names, and lifecos that make up the larger companies in Canada? He's always an advocate for broad diversification in portfolios. Each individual investor has to decide what they want.