Stock price when the opinion was issued
ETFs that focus on the dividend growers will concentrate on companies with really strong fundamentals such as ROE, free cashflow, and long-term history of raising dividends during ups as well as downs. The high payers will probably look at market capitalization and what's paying the highest dividend. Less concerned about quality.
This question precludes ETFs with covered call writing, as those are capital gains distributions rather than dividends.
VDY tracks performance of Canadian companies with high dividends. MER is about 0.22, yield is ~4-5%. Doesn't prioritize dividend growth.
Conversely, XDIV looks at dividend growers and their dividend sustainability and growth metrics. Concerned with growth of future dividends. MER is 0.10. Dividend yield is lower, about 4%.
It is cheap. You have to be careful of bank and energy exposure and may want to look at a different dividend ETF if you already have a lot of exposure to these sectors. As a product there is nothing wrong with it.