Stock price when the opinion was issued
When you go for high-dividend payers in Canada you get the banks, insurance companies, pipelines, and some of the energy names. Yield will be a bit over 4%. A nice way to play.
Vanguard, iShares, and BMO all have offerings, but they all do it slightly differently. BMO has a covered call version, ZWC. There's ZDV, XDV, VDY. Take a look at them all and see what you like. All have different weights to the components. They're all equally good.
ETFs that focus on the dividend growers will concentrate on companies with really strong fundamentals such as ROE, free cashflow, and long-term history of raising dividends during ups as well as downs. The high payers will probably look at market capitalization and what's paying the highest dividend. Less concerned about quality.
This question precludes ETFs with covered call writing, as those are capital gains distributions rather than dividends.
VDY tracks performance of Canadian companies with high dividends. MER is about 0.22, yield is ~4-5%. Doesn't prioritize dividend growth.
Conversely, XDIV looks at dividend growers and their dividend sustainability and growth metrics. Concerned with growth of future dividends. MER is 0.10. Dividend yield is lower, about 4%.
Similar to XEI, but VDY is 45% banks compared to 24% for XEI. If you really like Canadian banks, then this might be the one for you. If you want to be more diversified, which he'd encourage, XEI might be better. Returned 17% on average for each of last 5 years. Yield is 3.6%.