Jim Cramer - Mad Money Under Armour Inc. UAA-N DON'T BUY Feb 02, 2024

They are down 50% in a year. The challenge is significant because they positioned themselves as a high end athletic company. They were going after Nike. Their last report was dreadful. They are having to discount a lot and are carrying a lot of inventory. Don’t buy at these levels. Look to sell into a rally.

Retail has been an absolute disaster. However, this one had a great morning and was up 10% today. It dropped about 30% last year and had dropped 30% at the end of the year. They have an excellent CEO. This hasn’t really gone international yet which is a huge growth driver. Also, they haven’t got into general fashion, and just announced a deal with Kohl’s to sell in 1100 different department stores in the US. (Analysts’ price target is $20.)

They were one of the disruptors of the industry, but some of that has now left them. You would have a better risk managed opportunity in something like NKE-N.

A good company. CEO had not been super forthcoming in terms of his dealings with the company. It really comes down to their footwear. That is where a lot of their growth was expected to come from, which has not happened. It is extremely difficult competing with Nike (NKE-N). Also, Adidas is coming in, a huge player. He would look at this as a Sell candidate.

He loves it. Trading down for a year and a half. It is showing signs of life on good volume. (Analysts’ price target is $15.26)

Their last quarter did a little better than he expected, but it isn't the next Nike. This could go to $10, but not a big move.