Stock price when the opinion was issued
Competitive advantage over traditional cannabis? Likes it, versus a lot of the growers. Concern about the sector is that it will become a commodity, and then lowest price wins. A lot of consumers will care about the supply chain in terms of emissions, labour standards, environmental and social issues. People will pay for certified organic.
It's done very well. The organic portion certainly has its place in the consumer market. If someone can organically produce cannabis, they should get a premium on their product, though they'd face competition. Green's valuation is rich vs. its peers. He's avoided it because of this valuation.