NYSE:PRG
PROG Holdings (PRG)
Financials 
Technical Analysis 
Jul 24, 2026, 12:00 amThis summary was created by AI, based on 4 opinions in the last 12 months.
PROG Holdings (PRG) has garnered attention from various analysts on Stockchase, with notable performance metrics and promising growth prospects. The company operates as a consumer lease-to-own business and recently completed an acquisition, expanding its market access to 7 million employees and 70,000 purchasable items. Analysts praise its strong fundamentals, including a low price-to-earnings ratio, a healthy return on equity of 24%, and a substantial dividend supported by a low payout ratio. Given the mixture of conservative recommendations to cover positions and trailing stop-losses, there is a strong sentiment regarding risk management while still projecting upside potential of approximately 24% to 30%. As such, the stock's consistent buyback strategy and improved cash reserves highlight a focused approach towards sustainable growth.
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Premium content
Premium contentPremium contentWe reiterate PRG, a Utah based consumer lease to own business, as a TOP PICK. They recently closed on an acquisition that gains access to 7 million employees providing an innovate automatic payroll purchase option. It trades at 9x earnings, under 2x book and supports a 24% ROE. Its dividend is backed by a payout ratio under 15% of cash flow. Previously reported earnings showed cash reserves growing, while shares were aggressively bought back and debt retired. We recommend trailing up the stop (from $22) to $28, looking to achieve $41 -- upside potential of 24%. Yield 1.5%
Premium contentThis lease to own platform just completed an acquisition that will add access to another 7 million potential customers, who can access over 70,000 items to be bought through payroll deductions. It trades at 8x earnings, 1.6x book and supports a 24% ROE. Recently reported earnings showed growing cash reserves, while shares are aggressively bought back and debt is retired. We recommend setting a stop-loss at $22, looking to achieve $39 -- upside potential over 30%. Yield 1.8%
(Analysts’ price target is $39.67)Premium contentPremium contentPRG is in the business of leasing furniture and electronics to retail customers. Recent reported earnings showed a 9% increase in lease revenues and a 200% increase in net income. Analysts forecast annual EPS growth over 11% over the next five years. It trades at 7x earnings, under 2x book and supports a ROE of 31%. We recommend setting a stop-loss at $25, looking to achieve $43 — upside potential over 50%. Yield 1.7%
(Analysts’ price target is $43.33)
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PROG Holdings (PRG) Frequently Asked Questions
What is PROG Holdings stock symbol?
PROG Holdings is a American stock, trading under the symbol PRG (previously PRG-N on Stockchase) on the New York Stock Exchange (PRG). It is usually referred to as NYSE:PRG or PRG
Is PROG Holdings a buy or a sell?
In the last year, 4 stock analysts issued a Buy, Sell, or Hold rating on PRG (previously PRG-N on Stockchase). 4 analysts recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is PAST TOP PICK. Read the latest stock experts' ratings for PROG Holdings.
Is PROG Holdings a good investment or a top pick?
PROG Holdings was recommended as a Top Pick by The Panic-Proof Portfolio (Stockchase Research) on 2026-03-10. Read the latest stock experts ratings for PROG Holdings.
Why is PROG Holdings stock dropping?
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for PROG Holdings.
Is PROG Holdings worth watching?
PROG Holdings is followed by 14 investors on Stockchase and is a trending stock that is worth watching.
What is PROG Holdings stock price?
On 2026-07-24, PROG Holdings (PRG) stock closed at a price of $43.71.
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Our PAST TOP PICK with PRG has triggered its stop at $31. To remain disciplined, we recommend covering the position at this time. When combined with previous guidance, this will result in a net investment gain of 20%.