NYSE:PRG
PROG Holdings (PRG)
Financials 
Technical Analysis 
Aug 14, 2026, 12:00 amThis summary was created by AI, based on 4 opinions in the last 12 months.
PROG Holdings (PRG) has recently garnered attention from experts for its strong performance and strategic acquisitions. Analysts highlight a notable achievement, with past recommendations resulting in significant gains, including a 37.3% rise—suggesting current price targets could be reached. The company's recent acquisition allows access to a large customer base, which is expected to enhance revenue through innovative payroll purchasing options. With a solid 24% return on equity and a low dividend payout ratio, the stock is considered financially strong. Analysts recommend trailing stops to maximize profits while offering bullish projections for future growth, reflecting confidence in the company's operational strategies and market potential.
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Premium content
Premium contentPremium contentWe reiterate PRG, a Utah based consumer lease to own business, as a TOP PICK. They recently closed on an acquisition that gains access to 7 million employees providing an innovate automatic payroll purchase option. It trades at 9x earnings, under 2x book and supports a 24% ROE. Its dividend is backed by a payout ratio under 15% of cash flow. Previously reported earnings showed cash reserves growing, while shares were aggressively bought back and debt retired. We recommend trailing up the stop (from $22) to $28, looking to achieve $41 -- upside potential of 24%. Yield 1.5%
Premium contentThis lease to own platform just completed an acquisition that will add access to another 7 million potential customers, who can access over 70,000 items to be bought through payroll deductions. It trades at 8x earnings, 1.6x book and supports a 24% ROE. Recently reported earnings showed growing cash reserves, while shares are aggressively bought back and debt is retired. We recommend setting a stop-loss at $22, looking to achieve $39 -- upside potential over 30%. Yield 1.8%
(Analysts’ price target is $39.67)Premium contentPremium contentPRG is in the business of leasing furniture and electronics to retail customers. Recent reported earnings showed a 9% increase in lease revenues and a 200% increase in net income. Analysts forecast annual EPS growth over 11% over the next five years. It trades at 7x earnings, under 2x book and supports a ROE of 31%. We recommend setting a stop-loss at $25, looking to achieve $43 — upside potential over 50%. Yield 1.7%
(Analysts’ price target is $43.33)
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PROG Holdings (PRG) Frequently Asked Questions
What is PROG Holdings stock symbol?
PROG Holdings is a American stock, trading under the symbol PRG (previously PRG-N on Stockchase) on the New York Stock Exchange (PRG). It is usually referred to as NYSE:PRG or PRG
Is PROG Holdings a buy or a sell?
In the last year, 4 stock analysts issued a Buy, Sell, or Hold rating on PRG (previously PRG-N on Stockchase). 4 analysts recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is PAST TOP PICK. Read the latest stock experts' ratings for PROG Holdings.
Is PROG Holdings a good investment or a top pick?
PROG Holdings was recommended as a Top Pick by The Panic-Proof Portfolio (Stockchase Research) on 2026-03-10. Read the latest stock experts ratings for PROG Holdings.
Why is PROG Holdings stock dropping?
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for PROG Holdings.
Is PROG Holdings worth watching?
PROG Holdings is followed by 14 investors on Stockchase and is a trending stock that is worth watching.
What is PROG Holdings stock price?
On 2026-08-14, PROG Holdings (PRG) stock closed at a price of $42.62.
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Our PAST TOP PICK with PRG has triggered its stop at $31. To remain disciplined, we recommend covering the position at this time. When combined with previous guidance, this will result in a net investment gain of 20%.