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The Weekly Buzzing Stocks by Billy Kawasaki Kellog K-N TOP PICK Jul 06, 2023

Kellogg Company strives to enrich and delight the world through foods and brands that matter. Company's beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®,RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. Kellogg is also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Social media mentions are up 300% in the past 24h.

$68.380

Stock price when the opinion was issued

food processing
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DON'T BUY

Don't buy. It had a nice, not big, little run, so take profits. Mondelez is better.

DON'T BUY
Not a lot of interest in the consumer staples space recently. Not the best place to be in an economic recovery. Chart is up and down, trending downward so that's a negative signal. He'd prefer, and owns, Costco.
DON'T BUY
Not a lot of strong growth, pretty mature market. Did well during the pandemic, as more people were at home. Need to find companies positioned geographically in a higher growth region. She owns MDLZ instead.
DON'T BUY
He doesn't own food stocks. People are eating healthier, and their cereals are considered to have lots of sugar. Also, getting shelf space has gotten easier because of internet marketing, so there's more competitions from newer, smaller brands.
DON'T BUY
Consumer staples can be a great defensive spot if the price is right. Low single-digit grower, but trading at 17x earnings. Spinning out into 3 divisions: cereal, snacks, and plant food. Wait and see. Better places to hide, such as healthcare. See his Top Picks.
WATCH
Valuation of 17x. Splitting into 3 pieces. 80% of revenue actually comes from snack food division, not cereal. Stand aside now. Once split happens, look to the snack food piece to see if there's an opportunity.
BUY

They report Thursday. They're splitting up which will create value, and packaged foods are hot hot hot. Buy before the report.

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TOP PICK

Kellogg Company strives to enrich and delight the world through foods and brands that matter. Company's beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®,RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. Kellogg is also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Social media mentions are up 200% in the past 24h.

BUY

Last summer, they announced spinning off their cereal business from it snacking business. However, packaged foods stocks have fallen out of fashion. Investors don't want recession stocks like this. So, K has hit 52-week lows despite delivering a strong quarter and raised their full-year forecast last week. Strong brands have withstood higher product prices.