Goodfood Market Corp.FOOD.TOCOMMENTJan 23, 2018Stock price when the opinion was issued
As of Jun 04, 2026. Market Open.
Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. A fast growing company that has net cash on its balance sheet. It should be profitable next year. It currently trades around 1.2x sales. The space is competitive but the company executes well. Unlock Premium - Try 5i Free
They are the meal kit market leaders in Canada. They have a 45% market share. He is a happy customer. They are providing a valuable service to consumers. They did a good job at execution. Their subscriber numbers are ahead of analysts' expectations. He thinks there is a lot of growth yet to come. They are spending a lot of money on marketing now but in a reasonable time they will turn a profit on the bottom line.
This is in the new, emerging "meal kit" business. The concept is interesting. As people's lives get busier and they don't want to order in every night, this concept is gaining steam. There are a number of upstart companies in the US that have been growing very rapidly. This company has done a great job of growing their subscriber base and revenues, and is a very interesting company to watch. However, it is early stage and not making a lot of money. You have to look at this as a 3-4 year investment. He is watching and monitoring this with interest.