Opinions Jim Cramer - Mad Money
Bread Financial HoldingsBFHDON'T BUYApr 08, 2026
$78.65
Stock price when the opinion was issued
$91.55
As of Jun 02, 2026. Market Open.
Financial Services
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Stockchase Research Editor: Michael O'Reilly
BFH offers tech based lending, payment, and credit card financial services. It trades at 3x earnings, under book value and supports a ROE of 21%. Quarterly cash reserves are growing, while debit is retired. It pays a decent dividend, backed by a payout ratio under 10% of cash flow. We recommend a stop-loss at $21, looking to achieve $34 -- upside potential of 21%. Yield 3.0%
(Analysts’ price target is $34.00)Financial Services
Pros: a cheap stock under 8x PE, have long-standing relationships with recognizable brands, is a real fintech lender, and is up 84% the past 12 months. Cons: Earnings have been lumpy over the years, volatile, their credit cart delinquency rate was 5.8% last year, higher than those of his peers, and earning are expected to decline the next two years.