Stock price when the opinion was issued
They have a large proportion of their business is coffee. They just made a big pet food acquisition. Debt to equity ratios for these kinds of companies tend to be high because they have a high credit rating due to the fact that they are inelastic – people have to buy the products regardless. Their problem is that their revenues are starting to slide. Little eCommerce startups have eroded 3% of all the revenues of all the big guys. There is nothing wrong with the company and it is a matter of how quickly they can get the revenues back up.
It looks like the downside is not over. Could it get back to $96? It could, because the model price is actually falling. If you own it, look for $96 which is where he would buy more. It could test resistance again at $132.65.