Stockchase Opinions

Kim BoltonShopify IncSHOPBUYApr 23, 2025

His 12-month price target for the US listing is $121.50. Canadian e-commerce darling. Lets a merchant manage pretty well its whole business across all kinds of sales channels. Software business, so keep your eye on interest rates as it's a bit leveraged. Would suffer in a recession.

Buy in thirds here at $86-87, $81, and $77. (He usually never manages to get that final 1/3.)

$91.33

Stock price when the opinion was issued

$113.57

As of May 28, 2026. Market Open.

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BUY ON WEAKNESS

They just reported a superb 34% revenue growth, but projected growth to slow to the high-20s. So, shares plunged, but SHOP remains the same fabulous company.

BUY
Technical analysis by Larry Williams

It has sold off too far, foo fast because of the AI scare. William's seasonality chart shows that SHOP rallies 70% of the time between April and August and goes into overdrive in May. Also, the stock is undervalued, and in the past it rallies when undervalued. Third, market professionals have been buying the stock. Fourth, cycle lows in the past four years show that those are good times to buy SHOP, such as now. SHOP touched a new closing low last Friday.

DON'T BUY

Is -26% in Q1 and one of the worst performers on the S&P. Though profitable and is growing, the stock got too high at 64x PE. AI is not a threat to them, but the street won't pay a premium for such tech companies.

HOLD
Black Friday peak sales of $5.1M per minute around the noon hour.

Had a good run, and pretty well-priced at this stage. In USD, he has a 12-month price target of $174 (today trading ~$157). So it's within 10%. Normally when a stock gets within 5-10% of target, he starts to write some calls on the position but still holds on. 

Make your calls short-dated (1-2 week), with a strike price of around $175-180. You get some pretty good premiums, because the volatility's pretty high.

BUY

 It reports Tuesday. It's become a reliable winner. Terrific. An e-commerce champion.

BUY

It's THE portal for small/mid-cap companies, which are the bellwether of the economy. They report next week.

BUY

It reports next week. Extra spending and rate cuts are paying off. He likes it.

BUY

It's been going down so much, now at $63 that it's worth buying.

WAIT

It missed its last quarter, due to spending issues. Wait till the next report to see if they have resolved that.

PARTIAL BUY

Upgraded to Buy today at Goldman Sachs, giving the stock a bit of oomph. When it recently reported, guidance showed some clouds on horizon. Nice runway. 12-month price target of $81.75. Buy in thirds here around $59, $56, and $53.

TRADE

12-month price target of $82. 60% off its highs. Must actively manage by trimming and adding, which adds alpha to your portfolio. 

PARTIAL SELL

He's been trimming. 12-month price target of $82, stock's banging up against that. He's still holding onto about 3.5%. Beat on top and bottom in February. Kept guidance, which many haven't. Operating margin still extremely strong. Incorporating generative AI tools. Trim, and look to get in around $73.50 and under $70.

HOLD

Don't sell at current levels, and don't freak out if this decline 5-6 points, because it has gone up so much. There'll always be profit-takers. SHOP is doing everything right for small/medium businesses. Stay long.

BUY

Its retail partners reported record Black Friday revenues.