Stock price when the opinion was issued
As of May 28, 2026. Market Open.
It has sold off too far, foo fast because of the AI scare. William's seasonality chart shows that SHOP rallies 70% of the time between April and August and goes into overdrive in May. Also, the stock is undervalued, and in the past it rallies when undervalued. Third, market professionals have been buying the stock. Fourth, cycle lows in the past four years show that those are good times to buy SHOP, such as now. SHOP touched a new closing low last Friday.
Had a good run, and pretty well-priced at this stage. In USD, he has a 12-month price target of $174 (today trading ~$157). So it's within 10%. Normally when a stock gets within 5-10% of target, he starts to write some calls on the position but still holds on.
Make your calls short-dated (1-2 week), with a strike price of around $175-180. You get some pretty good premiums, because the volatility's pretty high.
His 12-month price target for the US listing is $121.50. Canadian e-commerce darling. Lets a merchant manage pretty well its whole business across all kinds of sales channels. Software business, so keep your eye on interest rates as it's a bit leveraged. Would suffer in a recession.
Buy in thirds here at $86-87, $81, and $77. (He usually never manages to get that final 1/3.)
He's been trimming. 12-month price target of $82, stock's banging up against that. He's still holding onto about 3.5%. Beat on top and bottom in February. Kept guidance, which many haven't. Operating margin still extremely strong. Incorporating generative AI tools. Trim, and look to get in around $73.50 and under $70.
They just reported a superb 34% revenue growth, but projected growth to slow to the high-20s. So, shares plunged, but SHOP remains the same fabulous company.