Impinj Inc (PI)

It fell down on the quarter, but she bought more. She believes in them long term. They do RFID which is key to automation and logistics. Has long-term upside.

Allows you to tag almost anything for pennies. For example, clothing or toys; also getting into food. Lets you quickly and cheaply do inventory. You can use it for returned items, loss prevention, and authentication of high-end items like handbags. No dividend.

AirTag is a different segment of the market, and much bigger and more expensive. Impinj tags are tiny, barely seen with the eye, and way cheaper. NXP is a competitor; but not only is Impinj technology superior, it also won an IP lawsuit against NXP. There will be Chinese competition, but he doesn't see it as a big deal in NA or Europe.

She added more after a moonshot last year, but has come back after a little excess inventory. Likes it long term.

(Past Top Pick, Oct. 11, 2017, Down 33%) He got stopped out and lost 11%. They RFID, radio transmitters and they do a battery list tracker. The issue was there was a lot of hype in their name, then an overhand in their inventories. They do a lot of work in clothing, which has been a negative industry. They offer a great product. This is still a good story, though volatile lately. Improving inventory around the world will help them. He would buy it again if the price moved in the right way.

The IMPINJ enables wireless connectivity across all kinds of devices. What they do that is a bit different from RFID (radio frequency identification) in that they are passive, meaning it is powerless, doesn’t need a battery. They have an alliance called RAIN, which is organized by Google, Intel and AIM. They have the ability to have little tags on clothing to tell prices, inventory, etc. Extremely volatile and not for the faint of heart. (Analysts’ price target is US$49.00.)