Jim Cramer - Mad Money Kontoor Brands KTB-N BUY Jul 02, 2025

A bullish trend is leisurewear in an age when nobody cares if you wear a suit at home Their brands include Lee Jeans. They just scored a new distribution deal, putting it into 2,000 more Walmarts (Target and Amazon are also outlets). BAC just gave them a rare double upgrade from sell to buy and raised estimates, and expects them to restore their dividend as early as Wednesday when they next report.

A bullish is trend is leisurewear in an age when nobody cares if you wear a suit at home Their brands include Lee Jeans. They just scored a new distribution deal, putting it into 2,000 more Walmarts (Target and Amazon are also outlets). BAC just gave them a rare double upgrade from sell to buy and raised estimates, and expects them to restore their dividend as early as Wednesday when they next report.

They own Wrangler, Lee and Helly Hansen brands. Is up 66% since its IPO, helped by a comeback in denim sales in recent years, cost cuts and terrific execution. They had a multi-year rally, then a pullback earlier this year due to Trump's tariffs. Last May they raised guidance with full year growth jumping from 1-3% to 17-19%, a major surprise. Then, Goldman Sachs upgraded their call on KTB to a $85 price target citing the Helly Hansen deal as a tailwind. Also, Levi just reported a blowout quarter, giving him confidence in the demim sector. Trades under 15x and pays a 3% dividend yield.