Opinions
Lorne Steinberg
Imperial Brands
IMBBY-O
HOLD
Dec 22, 2020
They're focussing on cannabis and e-cigarettes without success. Tobacco will likely never regain prominence, which is why this trades at 6x earnings with a fat 9% dividend. Don't sell now; this won't fall further and you'll still collect the fat dividend.
N/A
Stock price when the opinion was issued
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