Kim Bolton Electronic Arts Inc EA-Q PAST TOP PICK Sep 10, 2025

Video game demand down post Covid.
Has since sold shares.
Unsure on future of video game demand.
Waiting to see prospects for business.

This pick results from his looking at the application layer 12 months down the road. Model training algorithms are already being monetized in healthcare, education, and now sports/entertainment. Investor day last week saw a lot of AI tools. Yield is 0.5%.

12-month price target of $167.50. Buy 1/3 here around $141, $134, and $125.

Was down 16% last month when they pre-announced shockingly light numbers, given weakness in their biggest titles (i.e. soccer game).

Likes the portfolio, though a bit weak in mobile. Discretionary spend on some titles has been a bit lower. Over the long term, can grow 5-6%. 30% free cashflow margins, enough to buy back 5-6% of shares every year. In-game transactions are 99% gross margins. Yield is 0.6%.

They have a lot of sports titles. They lost FIFA, but have their own soccer franchise, plus baseball and basketball. Sports are steady as opposed to companies depending on a few hit games. Ultimately, someone will buy them out, like Netflix  or Amazon or Apple, who could pay twice the multiple.

(Note the short timeframe.)  Chose it as a Top Pick because the price was depressed. The most utility-like of the video game companies. Weak on the mobile side. At some point, will probably be taken over, and at a premium.