Opinions Jenny Harrington, CEO, Gilman Hill Asset Management
Bath & Body WorksBBWIDON'T BUYDec 05, 2025
Stock price when the opinion was issued
As of Jun 01, 2026. Market Open.
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Premium contentPremium contentPremium contentStockchase Research Editor: Michael O'Reilly BBWI is the offshoot of the previously named L Brands, which separated from the Victoria's Secret line. Its first earnings report showed revenue up 43% from a year ago and 14% above pre-pandemic levels. Company guidance for revenue was upgraded to indicate near 10% annual growth expectations for the next 3-5 years with an eye to expand margins further. It trades at 10x earnings compared to peers at 23x and has a great cash reserve position. We would buy this with a stop loss at $48.50, looking to achieve $81.50 -- upside potential over 18%. Yield 0% (Analysts’ price target is $81.28)
Was spun off from L Brands. He likes it. But it's against tough comps YOY, because last year's performance was strong. Will trade at 15x 2022's earnings estimates. This is a steal. Splitting up a business can unlock value.
The problem is that this is purely consumer discretionary. So if consumers need to pinch pennies in a touch economy, you are likely to cut expenses here as opposed to a laptop.