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NYSE:SONY

Sony Group Corp (SONY)

20.27
-0.06 (0.30%)
as of Jun 18, 2026, 11:59:52 pm Market Open.
23 watching
0
Investor Insights
star iconJun 21, 2026, 12:00 am

This summary was created by AI, based on 2 opinions in the last 12 months.

Sony Group Corp has had a mixed performance this year, currently down 1.5%, highlighting some challenges facing the company. Despite this short-term decline, the stock has shown signs of resilience with an impressive 18% increase over the last six months. However, external factors, particularly the looming potential for tariffs affecting Japan and South Korea, could pose significant risks to future performance. Many analysts suggest that the stock is currently undervalued, presenting a potential opportunity for investors looking to capitalize on its long-term growth prospects. Overall, while there are short-term concerns, the overall outlook can still be cautiously optimistic.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Undervalued
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Similar
NVIDIA, NVDA
BUY

Down 1.5% this year so far. It's undervalued.

DON'T BUY

Though +18% in the last 6 months, Japan (and Korea) are in the line of fire for tariffs.

TOP PICK

Known for TVs and such. Consumer electronics is their legacy, but now a very small piece of the business and not a very attractive one. Two key properties are PlayStation and music. Should benefit from TTWO's release of Grand Theft Auto 6, as they take a percentage whenever a game is sold. Online services (with monthly subscription fees) should continue to do well. 

Second-largest of the big music companies, after Universal. Streaming has saved the music industry from CD pirating and such. Trades at 21x PE. Yield is 0.50%.

(Analysts’ price target is $29.34)
HOLD

Suffers from the conglomerate discount. Talking about splitting off semiconductor business. Then the remaining combo of gaming and music and movies would attract a valuation more in line with peers.

SELL
Within 60 cents of its 52-week high.

He took profit on it, pre-split, back in August. It's very competitive out there. It was priced to perfection (a repetitious theme for today's show).

(Analysts’ price target is $21.50)
PAST TOP PICK
(A Top Pick Mar 15/23, Up 3%)

Very muted return. Due to concerns around the gaming segment. Lowered outlook for volume. A problem, but don't miss the long-term picture of this great, diversified business. Don't forget music, image sensors, and movies. Gaming is a bright spot. Will get back on feet. Be patient.

BUY ON WEAKNESS

He targets $92, so the runway is short. Only consolidation would return this to the $122 high.

PAST TOP PICK
(A Top Pick May 18/22, Up 6%)

It is an amazing collection of businesses. It is big in the gaming world and financial services as well as entertainment and music. It controls 64% of the gaming console market and 44% of the image sensoring market. Sensors are in everything. It is also becoming a leader in smart mobility

(Analysts’ price target is $110.40)
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Sony Group Corp (SONY) Frequently Asked Questions

What is Sony Group Corp stock symbol?

Sony Group Corp is a American stock, trading under the symbol SONY (previously SONY-N on Stockchase) on the New York Stock Exchange (SONY). It is usually referred to as NYSE:SONY or SONY

Is Sony Group Corp a buy or a sell?

In the last year, 2 stock analysts issued a Buy, Sell, or Hold rating on SONY (previously SONY-N on Stockchase). 1 analyst recommended to BUY and 1 analyst recommended to SELL the stock. The latest stock analyst rating is PAST TOP PICK. Read the latest stock experts' ratings for Sony Group Corp.

Is Sony Group Corp a good investment or a top pick?

Sony Group Corp was recommended as a Top Pick by Kim Bolton on 2023-05-01. Read the latest stock experts ratings for Sony Group Corp.

Why is Sony Group Corp stock dropping?

Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Sony Group Corp.

Is Sony Group Corp worth watching?

Sony Group Corp is followed by 23 investors on Stockchase and is a trending stock that is worth watching.

What is Sony Group Corp stock price?

On 2026-06-18, Sony Group Corp (SONY) stock closed at a price of $20.27.