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NYSE:SONY
Sony Group Corp (SONY)
Financials 
Technical Analysis 
Aug 20, 2026, 12:00 amThis summary was created by AI, based on 1 opinions in the last 12 months.
Sony Group Corp, with the symbol SONY-N, has been facing a challenging year, exhibiting a decline of 1.5% so far. Despite this downturn, experts suggest that the stock is currently undervalued, indicating potential for growth in the near future. This perception of undervaluation leads to a positive outlook for prospective investors, as the fundamentals of the company may not adequately reflect its market price. Analysts seem to agree that the intrinsic value of Sony's assets and products, from gaming to entertainment, supports a more favorable assessment. As such, investors might view this period as an opportune moment to invest in a company poised for recovery and growth.
Known for TVs and such. Consumer electronics is their legacy, but now a very small piece of the business and not a very attractive one. Two key properties are PlayStation and music. Should benefit from TTWO's release of Grand Theft Auto 6, as they take a percentage whenever a game is sold. Online services (with monthly subscription fees) should continue to do well.
Second-largest of the big music companies, after Universal. Streaming has saved the music industry from CD pirating and such. Trades at 21x PE. Yield is 0.50%.
Shane Obata
Very muted return. Due to concerns around the gaming segment. Lowered outlook for volume. A problem, but don't miss the long-term picture of this great, diversified business. Don't forget music, image sensors, and movies. Gaming is a bright spot. Will get back on feet. Be patient.
Shane ObataIt is an amazing collection of businesses. It is big in the gaming world and financial services as well as entertainment and music. It controls 64% of the gaming console market and 44% of the image sensoring market. Sensors are in everything. It is also becoming a leader in smart mobility
(Analysts’ price target is $110.40)
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Sony Group Corp (SONY) Frequently Asked Questions
What is Sony Group Corp stock symbol?
Sony Group Corp is a American stock, trading under the symbol SONY (previously SONY-N on Stockchase) on the New York Stock Exchange (SONY). It is usually referred to as NYSE:SONY or SONY
Is Sony Group Corp a buy or a sell?
In the last year, 1 stock analyst issued a Buy, Sell, or Hold rating on SONY (previously SONY-N on Stockchase). 1 analyst recommended to BUY and 0 analysts recommended to SELL the stock. The latest stock analyst rating is BUY. Read the latest stock experts' ratings for Sony Group Corp.
Is Sony Group Corp a good investment or a top pick?
Sony Group Corp was recommended as a Top Pick by Jim Cramer - Mad Money on 2026-01-12. Read the latest stock experts ratings for Sony Group Corp.
Why is Sony Group Corp stock dropping?
Earnings reports or recent company news can cause the stock price to drop. Read stock experts' recommendations for Sony Group Corp.
Is Sony Group Corp worth watching?
Sony Group Corp is followed by 23 investors on Stockchase and is a trending stock that is worth watching.
What is Sony Group Corp stock price?
On 2026-08-20, Sony Group Corp (SONY) stock closed at a price of $23.58.
Down 1.5% this year so far. It's undervalued.