Ulta Salon Cosmetics and Fragrance Inc. (ULTA-Q)

They just reported an excellent quarter last night, but spiked after hours, plunged, then rebounded today. A yo-yo. Why? How? Up and down then flat. They had a massive earnings and sales beats. Same-store sales were up 15.6% vs. 8.7% expected. And they faced tough comps from last year. RPS and revenue forecast FY 2023 guidance topped expectations. They're opening 25-30 new stores, while Wall Street expected 49. Problem is that expectations were set high, and today saw the SVB crash and a bearish market. Impressive growth areas: skin care, fragrance and ecommerce/in-store pick-up. Rewards program boasts 40.2 million members. American luxury spending will remain healthy, but will moderate. Not perfect, but pretty good.

Take some profits before they report on Thursday.

(A Top Pick Sep 02/20, Up 52%) People are buying makeup and perfumes again. They did well with skincare and their deal with Target during the pandemic. Beauty and cosmetics are coming back. They will perform quite well if things stay open.

They move into Target stores this year, which will be huge. If they can make momey crippled by Coavid, imnagine Target. They move into Target stores this year, which will be huge. If they can make money crippled by the Covid pandemic (by pivoting hard to e-commerce), imagine their Target move, 100 locations across the U.S. Ulta also a strong partnership with Estee Lauder.

(A Top Pick Sep 02/20, Up 35%) It was part of his barbell strategy. At the time, the economy was going to recover. Now, it's happening a lot more in the US than Canada. Ulta has done well selling via e-commerce, and a strategy partnership with Target moved the stock up. The core market is here to stay and Ulta will likely continue to outperform.