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Was spun off from L Brands. It was an ailing brand that failed to adjust their strategy and out of date to its key demographic. It didn't help that the ex-CEO of L-Brands bankrolled the disgraced Jeffrey Epstein. However, not they're aiming their marketing at women, not men, and face easy comps YOY when sales were weak. He'll give this the benefit of the doubt. It trades at only 9x earnings. All it has to do is show modest improvement to rally.