If you own it, hold. But it's dead money right now. AI will absolutely negatively affect its business. It's trying to sell images, while AI lets you get them for free. Merging with Getty; he'd take the cash and reinvest elsewhere.
Getty and Shutterstock will merge in a straightforward deal. They're two major players in the same industry that will merge to give their customers a lot of leverage, something needed in the age of AI.
If you own it, hold. But it's dead money right now. AI will absolutely negatively affect its business. It's trying to sell images, while AI lets you get them for free. Merging with Getty; he'd take the cash and reinvest elsewhere.