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Opinions Jim Cramer - Mad Money
Polo Ralph Lauren Corp.RLBUYDec 17, 2025
Jim Cramer - Mad MoneyStock price when the opinion was issued
As of Jun 15, 2026. Market Open.
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Is up 32% this year in a tricky year for apparel stocks. The stock has ripped since Taylor Swift announced her engagement (her and fiance were wearing RL). But Wall Street didn't love RL's investor day yesterday, falling 2.7% today. The new financial targets look disappointing, but RL promised steady margin expansion. Their share buyback plan is on schedule. More important is their plan to achieve growth: better marketing and customer retention, focusing on areas like menswear and women's outerwear; focusing on key cities to grow, and Asian strategy (key area of growth). The targets were not stunning, but still impressive and attainable. Trades at only 20x PE, despite a big run this year. RL should be trading a premium vs. the S&P. He remains bullish.
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Premium contentRL reported in the last week of May an impressive Q4 earnings and revenue beat. On a constant-currency basis, earnings rose 9% YOY. True, North American revenues slipped 3% while comp store sales declined 4% and e-commerce shed 3%. However, the overall North American wholesale business gained 11%. European revenues were -1% YOY, but the stores advanced 8% and online business rose 6%. Take note of Asia with revenues jumping 13% YOY with 20% growth in traditional stores and 19% in the digital business. Adjusted operating expenses increased 3%. EPS clocked in at $0.90, easily beating the expected the $0.61 forecast.
Premium contentRalph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.
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Premium contentA past pick from summer 2020 when we started turning the corner on the pandemic All apparel got lifted by the Pfizer vaccine in November. Great management and trading at 14x next year's earnings. Managers have made good moves in direct-to-consumer sales.
(A Top Pick Feb 19/16. Up 8.67%.) Retailers have had an awful go, but this one has done well. It has weathered the storm and looks good. The volumes have picked up. It looks strong here and he would Buy it at these levels.
Elliott Fishman
Buys back a lot of shares, reducing shares by 31% since end-2015. Shares have tracked the S&P in that period, but RL is up nearly 60% this year while consumer stocks are sinking. Team USA will wear RL gear at the Olympics.