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goeasyGSY.TOBUYNov 14, 2025Stock price when the opinion was issued
As of Jun 15, 2026. Market Open.
Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. They can adapt their pricing fairly easily with higher rates. Business could also improve if customers get tighter on money with rates rising. The company has been growing and recent large dividend increases makes it attractive. Unlock Premium - Try 5i Free
Stock's struggled on CEO retirement plus short report (an easy spin on complicated financial accounting) plus recent disappointing results. Skeptical about merits of short report. Largest sub-prime lender in Canada. Hasn't bought more because he has to manage position size, but happy to hold. Sentiment is driving the stock right now.
Trades ~7x PE right now, 6x going forward. Pretty cheap for a company that's going to consistently grow. A Buy at these levels. Previous CEO noted that its clients are in a recession pretty well all the time, so when there's a real recession they hardly notice it.