NYSE:ELF
elf Beauty Inc. (ELF)
66.58
+1.49 (2.29%)
as of Jun 26, 2026, 5:15:20 pm Market Open.
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A digital-focused, cruelty free cosmetics company. They reported after the close today. They collapsed when Covid hit last year, and have made a strong comeback, because they had the infrastructure to take advantage of e-commerce. They reported a confusing quarter: sales were higher than expected, but earnings missed due to rising costs. Also, management raised their forecast for this quarter. That said, he still likes it.
Consumer Products
Showing 16 to 19 of 19 entries
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Discount makeup brand. Moving well, #3 in the US. Market share hovering around 10%. Makeup sales tend to hold up in a recession. Usually beats on earnings. Target price of $145, so potentially 20% upside. Growth in earnings and sales. Raised guidance. A meaningful opportunity. Likes the business model.