Stock price when the opinion was issued
All kinds of innovation coming to packaged solutions for investors, especially yield seekers. A way to get yield off some of these big stocks that don't pay much yield.
Remember that a covered call strategy in the very long run is going to underperform just being long the equity itself. If you're bullish on a name such as AMZN, just buy AMZN and hold it until you decide to sell.
Lots of product innovation in ETFs. OK if you like the company and you don't want to covert CAD to USD or own individual stocks. Use it for income, not growth.
He feels that if you're going to own growth, then own growth. If you're going to own income, then own that. For him, he'd own AMZN for the upside. He wouldn't want upside to be muted by the covered call strategy of an ETF like this.