Opinions Jim Cramer - Mad Money
AMC Entertainment Holdings Inc.AMCCOMMENTJun 21, 2021
Jim Cramer - Mad MoneyUnknown
$55.69
Stock price when the opinion was issued
$1.96
As of Jun 04, 2026. Market Open.
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DON'T BUY
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Premium contentTOP PICK
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. Social media mentions are up 578% in the past 24h.
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Premium contentTOP PICK
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. Social media mentions are up 375% in the past 24h.
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DON'T BUY
The retail investor decides when the market goes up or down, but they haven't been as empowered as now, to sell and buy so quickly. AMC remains highly volatile. His takeaway: shorters have always been a risk to the market. The real change made by retail investors is to tell shorters, You cannot short like you used to (or you'll get squashed when a stock rips up).
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DON'T BUY
He can't wait to return to the movie theatre to see the next blockbuster, but this is a failed business model, even when things were going great for AMC. The only thing that's changed with AMC is that there's an army of shareholders behind the stock--and this could be hugely powerful for AMC. Kudos that they hired Nicole Kidman to appear in a new TV ad. Maybe the stock will go higher. The short squeeze is a red herring; AMC trades 100 million shares per day. There's clearly something else going on beside the meme shorting.
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It has little chance to survive, unless it can keep issuing new shares to cash in on Reddit/meme-mania. Movie thetares are not a thriving industry now. Shares are way overpriced. AMC needs to reinvent themselves, but how? The CEO could ask the studios to give them a two-week window to premiere films before they go to streaming (and Disney would benefit from countering the perception that it's only a pandemic, not a reopening, stock).