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World’s Most Recognized Brands to Buy in 2019

Melisa R. H. Posted On April 25, 2019
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We recently did a Top 10 Favourite Canadian Companies. This time, we’re looking at the beloved companies that have brand recognition across the world. These corporations have operations across the globe and are leaders in their domain. Their balance sheets are good and make great long-term investments. They also usually pay a dividend. Most of them are considered blue-chip stocks.

Blue-chip stocks are highly respected and widely known, publicly-traded companies. These well-established stocks are thought to be financially sound and are generally less volatile. Household names such as Coca-Cola Company (KO-N), Microsoft (MSFT-Q) and many others are examples of blue-chip stocks. The Dow Jones Industrial Average is a good example of an index that follows blue-chip stocks.

Here are the world’s most recognized brands to buy in 2019:

🛍 Consumer

Tiffany & Co. New (TIF-N)
The Tiffany blue is known to set a flutter in the hearts of many across the world. The famed New York jeweler is known for their luxurious diamonds and sterling silver. They’ve performed well over the last quarters so it could be a good buy if you like the luxury sector.

Tiffany & Co. New (TIF)
Tiffany & Co. New (TIF)

Opinion about TIF: Companies that recover from a recession first are 1) suppliers of necessities such as pipelines, telcos and utilities 2) blue-chip…

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Nordstrom Inc (JWN-N)
An American chain of luxury department stores. They’ve done well in implementing their e-commerce platform. Their stock has pulled back since their 52-week high of $67 but they recently got a rating upgrade. The management is known to give good guidance and is still a solid buy.

Nordstrom Inc (JWN)
Nordstrom Inc (JWN)

Opinion about JWN: Better to buy high-end retailers rather than low end. Has geographic power. Expert opinions on Nordstrom Inc (JWN) — buy, sell, or…

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Walt Disney (DIS-N)
They are a leader in entertainment and have a strong global brand. They acquired 21st Century Fox last year which widened their content offering. Their newly announced streaming service has given a lift to their stock prices. A strong brand to buy and hold while taking a dividend yield of 1.6%.

Walt Disney Co. (DIS)
Walt Disney Co. (DIS)

Opinion about DIS: Though a streamer like NFLX, they are in very different businesses. The opportunity in DIS is their succession plan which should…

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Ford Motor (F-N)
The fabled automaker is facing a transition in the auto market. Vehicles are moving from gas to electric. They do have some interesting models coming out but it’s a challenging time in a tough space.

Ford Motor (F)
Ford Motor (F)

Opinion about F: Problem is that Ford has big warranty issues--it costs so much to fix a car. Is -9% this year so far. The auto stocks need a rate cut.

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Coca-Cola Company (KO-N)
A giant in the beverage sector. It’s also one of Warren Buffet’s favourite stocks. They pay a good dividend and is more of a defensive play. They’re diversifying from their core to sports drinks. They also bought a coffee company with potential for good growth. Analysts say that Coke has limited downsides and likely upside.

Coca-Cola Company (KO)
Coca-Cola Company (KO)

Opinion about KO: The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink…

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Nike Inc (NKE-N)
An American multinational that’s a leader in activewear. Their nike footwear have dedicated fans and their recent entry into china was great. A globally well-managed company.

Nike Inc (NKE)
Nike Inc (NKE)

Opinion about NKE: Has had 4 straight down years. It's historic how managers have destroyed this company. You can't fix it. The new NBA stars don't…

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PepsiCo (PEP-Q)
A leading food, snacks and beverage company. They’ve had some difficulty growing but they’ve diversifying away from the shrinking carbonated beverage category. More than 50% of their revenue now comes from other sources and they’ve bounced back.

PepsiCo (PEP)
PepsiCo (PEP)

Opinion about PEP: GLP weight-loss drugs have hurt, and in some countries like India PEP has faced headwinds over their use of water, which is scarce…

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Goodyear Tire (GT-Q)
They have new contracts, and are turning around the company. They announced good earnings and are rebounding. They have serious brand recognition in the sector and should grow long term.

Goodyear Tire (GT)
Goodyear Tire (GT)

Opinion about GT: They recently bought Cooper Tire and have pretty much taken over the tire industry. All last four quarters have beaten, and last…

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Target Corp (TGT-N)
The department store that failed in Canada. Things seem to be coming back to normal after Christmas sales. Though it’s not the most compelling in its space, it enjoys lots of shoppers and is a solid hold.

Target Corp (TGT)
Target Corp (TGT)

Opinion about TGT: Was downgraded today It caters to higher-income consumers than Walmart. She's long-term and patient.

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Mattel (MAT-Q)
Barbie, American Girl and Fisher-Price are under their belt and they have great brand power. The consumer discretionary sector is particularly harsh. They have brought in a new CEO in the last couple years to fix the situation and it could be a turnaround store. There have also been some talks of a takeover by Hasbro.

Mattel (MAT)
Mattel (MAT)

Opinion about MAT: Has a small Short on this. It scores right at the bottom of the pack on price momentum. They are also at the bottom on valuation…

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Dunkin’ Brands Group (DNKN-Q)
The company known for their donuts. They also have Baskin-Robbins Franchises under their brands. They’ve had some volatility so do your homework. They are usually regarded in comparison to Starbucks.

Dunkin' Brands Group (DNKN)
Dunkin' Brands Group (DNKN)

Opinion about DNKN: A great buying company. 56 countries. Should track upwards. Expert opinions on Dunkin' Brands Group (DNKN) — buy, sell, or hold…

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Gap (GPS-N)
The American clothing brand that also runs Old Navy and Banana Republic. They announced closing 230 stores and splitting off of Old Navy in 2020. They’ve experienced volatility due to restructuring but it’s still a solid long term hold.

Gap (GPS)
Gap (GPS)

Opinion about GPS: American Eagle is better (he owns it) at a 3% yield and good managers and it just bought a great company, and the stock is getting…

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Toyota (TM-N)
The Japanese automaker and they’re vying to be the largest auto manufacturer on the planet. There’s been a slowdown in car sales but they’re one of the strongest auto companies.

Toyota (TM)
Toyota (TM)

Opinion about TM: He thinks the US economy is in a better shape than the Canadian. As you raise interest rates your currency gets stronger so he…

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Starbucks (SBUX-Q)
The global coffee company that’s shaped coffee culture around the world. They’ve been stock market darlings and continue to innovate, but it’s pretty expensive. Wait for a pullback and hold for long-term.

Starbucks (SBUX)
Starbucks (SBUX)

Opinion about SBUX: 200-day MA is moving up a bit, which is positive. However, the price fell below that 200-day in April (as did a lot of stocks).…

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Walmart Inc (WMT-N)
The big-box store that’s vying to be a leader in retail. They are facing harsh competition from Amazon. They’ve been effective in growing their online presence, and are competing well. It’s a more defensive choice and will do relatively well going forward.

Walmart Inc (WMT)
Walmart Inc (WMT)

Opinion about WMT: Trading at 40x forward PE. Need he say more? Extremely overvalued. Should trade closer to 20x PE. But there's a premium for…

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McDonalds (MCD-N)
One of the most recognized brand across the world. The golden arches can be seen virtually anywhere in the world. They are well run and have good cash flow. They pay a good dividend.

McDonalds (MCD)
McDonalds (MCD)

Opinion about MCD: Well managed. Super-competitive environment. Noted consumer weakness in US and globally. Great job adapting to changing…

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Estee Lauder (EL-N)
A giant in prestige skincare, makeup and other beauty products. It has a high price that’ll grow even higher still. They are expanding into Asia and they have great cash flow.

Estee Lauder (EL)
Estee Lauder (EL)

Opinion about EL: It's been a loser for him, but it does a lot of business in China. Shares moved up before and after today's Biden-Xi summit. It's…

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Macys Inc. (formerly Federated Department Stores) (M-N)
A well-known department store in the United States. They’ve been facing competition from Amazon and the contracting brick and mortar model. They have a lot of embedded capital and are still a stable company.

Macys Inc. (formerly Federated Department Stores) (M)
Macys Inc. (formerly Federated Department Stores) (M)

Opinion about M: He's buying Macy's puts. Downside action is expected at the 24 strike. He owns puts. Expert opinions on Macys Inc. (formerly…

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💻 Technology

Mastercard Inc. (MA-N)
One of the most used payment providers and has grown well. With the growing e-commerce and use of online payment, this will continue to grow. They’re focusing on emerging market, where there is potential for huge growth as well.

Mastercard Inc. (MA)
Mastercard Inc. (MA)

Opinion about MA: Yesterday off by 5.5%, and that's continuing today. Pretty big reversal from high of around $591. See how it plays out. Volume on…

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Microsoft (MSFT-Q)
Everyone who’s used a computer knows Microsoft and Windows. They have a great business model and they’re growing their cloud service. The move to software as a service that’s increased their rate of growth.

Microsoft Corp (MSFT)
Microsoft Corp (MSFT)

Opinion about MSFT: They reported. He's disappointed they didn't have more to say. Also, they're a software company.

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Apple (AAPL-Q)
A high-quality company that’s a trillion dollar business. The iPhone has dominated the smartphone space and they’re growing their services. A high-quality company that will continue to grow.

Apple Inc (AAPL)
Apple Inc (AAPL)

Opinion about AAPL: Had a very good quarter. Chinese sales are rebounding, up 28%, services hit a new record, gross margins at 49.3% and a $100…

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Hewlett Packard Enterprise Co. (HPE-N)
A leader in software services to other global corporations. They are extremely well run and earnings have been moving up. A solid investment since they have a good dividend, free cash flow and good future growth. They are also buying back shares so it could be a good chance to hop in.

Hewlett Packard Enterprise Co. (HPE)
Hewlett Packard Enterprise Co. (HPE)

Opinion about HPE: HP-N was old tech. It split and HPE-N is up 40% in his fund already. Everyone is confused. This part is the cloud, security, etc.…

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Intel (INTC-Q)
A tech stock that has proven to perform well and has shown consecutive growth. They have a new CEO. It is a good long term investment and it’s a good price right now. They pay a nice dividend.

Intel (INTC)
Intel (INTC)

Opinion about INTC: It's too late to enter this. The money has been made during that gigantic move. Their problems aren't over yet, given their balance sheet.

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Visa Inc. (V-N)
The biggest credit card company in the world. They’re growing internationally, after buying Visa Europe. It has positive outlook with a good chart. The move away from physical money to virtual will help Visa’s growth.

Visa Inc. (V)
Visa Inc. (V)

Opinion about V: Price is bouncing around due to profit-taking and market volatility. Somewhat tied to the US dollar. Incorporating stablecoin, which…

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IBM (IBM-N)
A computer hardware, software, and cloud service company. They have been struggling to keep up with their competition though their chart is okay. They’re acquisition of Red Hat didn’t go well with investors but they have a buyback program and 5% yield, so it could be alright for a long term hold.

IBM Common Stock (IBM)
IBM Common Stock (IBM)

Opinion about IBM: (A Top Pick Sep 25/24, Up 21%) Purchase of Red Hat really put them in the cloud and data centre business, saved them. Over last…

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Alphabet Inc. / Google (GOOG-Q)
Google is almost synonymous with the internet and large parts of the web are accessed through it. They don’t pay a dividend, but have immense growth potential as leaders in multiple domains. With assets like Youtube, Google Home and Android, they are well diversified.

Alphabet Inc (GOOG)
Alphabet Inc (GOOG)

Opinion about GOOG: Thinks it'll be a winner. The Mag 7's are tired, but you need to have some exposure from a portfolio diversification perspective.

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⚡ Energy

Exxon Mobil (XOM-N)
A multinational oil and gas corporation that provides good value to investors. They’ve been hit over concerns that the market is moving away from carbon fuels. As with other energy stocks, it’s been pushed down, but with a 4% dividend yield, you can get paid to wait.

Exxon Mobil (XOM)
Exxon Mobil (XOM)

Opinion about XOM: They report Friday. He doubts they will report anything positive because of the low price of oil.

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🚚 Industrials

3M Co. (MMM-N)
A industrial giant that’s a quality business. It’s been very consistent through the years and has different lines of businesses. They’ve been hit with the trade-tensions. They pay a healthy dividend of 6% so you’ll be paid to be patient on this one. Generally a good long term hold.

3M Co. (MMM)
3M Co. (MMM)

Opinion about MMM: The new CEO is doing what he must and has a good track record from L3Harris. Expert opinions on 3M Co. (MMM) — buy, sell, or hold…

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FedEx (FDX-N)
An international courier delivery company. If you’ve shopped online, there’s a good chance it was shipped through FedEx. Amazon and other e-commerce needs someone to ship their orders and FedEx has profited well from that though Amazon is now entering deliveries.

FedEx (FDX)
FedEx (FDX)

Opinion about FDX: It reports Thursday. They're working hard to reduce costs and improve gross margins. This is a nervous period for them because of…

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United Parcel Services (UPS-N)
The trade war brought them down last year but it’s a good company. However, they are better positioned to deal with an economic slowdown. They too have been facing pressure from Amazon over deliveries.

United Parcel Services (UPS)
United Parcel Services (UPS)

Opinion about UPS: It is OK for a long term play and pays a dividend. Everyone uses it so it is a safe investment but not very exciting. What happens…

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American Airlines Group (AAL-Q)
One of the biggest airline carriers, They pay a dividend so you get paid while holding long term. They’ve been moving sideways for a while and they’re in a tough sector.

American Airlines Group (AAL)
American Airlines Group (AAL)

Opinion about AAL: An $11 stock, but he prefers LUV because it doesn't lose money and has a better long-term outlook.

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📱 Telecommunications

AT&T (T-N)
The leading telecommunication company in the US. They’re implementing 5G and are considered lower risk than other telecos. They have a lot of recurring payments from contracts so they have stability. Their dividends are considered to be stable.

AT&T (T)
AT&T (T)

Opinion about T: Will they cut their dividend? The last time, the company told him they wouldn't cut their dividend...then they cut it. So, he…

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